Over six million Filipino families know the challenges of not having their own home. They toil in jobs to pay their rent, pouring hours of their time into work so they can have a place to sleep at night. It is a familiar struggle for millions of ordinary Filipinos all over the country who just want a roof over their heads.
It’s this experience that is poignantly portrayed in BRIA Homes’ video “Panata” which has now garnered over five million views online. Set to a gripping poem by award-winning author Louie Jon A. Sanchez, “Panata” depicts the life of ordinary Filipinos and their families and the sacrifices they make to pay the rent on time.
Comments have poured in from Filipino netizens who were touched by the video’s relatable story. “Nakakaiyak! Tagos sa puso!” wrote Facebook user Rachel Laguna. Meanwhile, Facebook user Lianne Roannie Saavedra called it a “Must watch!”
“Panata” showed its millions of viewers how they can find relief and the fulfillment of their dreams from Bria Homes. With the affordable and high-quality dwellings that the mass housing developer offers, families can now live in homes they can call their own. The video certainly serves to reiterate BRIA Homes’ dedication to being the “Pambansang Pabahay” of the Philippines, giving families a foundation on which to build better lives for themselves and the nation.
The video, which can be viewed on the Bria Official Facebook page, stars Jal Galang, Zarah Pagay, Star Orjaliza, Dido de la Paz, and Maricor Canlas with Skye Aguila, Jhedd Geraban, Raymond Rinoza, Aylwin Salazar, Kylie Velasco, Anne Dizon, Jefferson Ducanes, Daniella Gestiada, and Marijoy Cacho in supporting roles.
“Panata” was made possible by Insight 360 (Production Company); Christopher Cahilig (Producer); Ice Idanan (Director/DOP); Louie Jon A. Sanchez (Writer/Poet); Lorraine Intes (Script/Production Manager); Jay Castillo (Line Producer); Sue Aspiras (Assistant Director); Yvette Mijares (Production Coordinator); Christine Galia (Production Assistant); Patrick Ostrea (Drone Operator); Kenneth Amparo (Editor); Richard Gonzales (Musical Scorer); Kat Salinas (Sound Designer); and Joe-Nico Ebora (Colorist).
Bria Homes is a subsidiary of GOLDEN BRIA Holdings, Inc., considered the third largest real estate company in terms of market capitalization valued at more than P250B. The fastest-growing mass housing developer in the Philippines, Bria Homes is primed to bring affordable house-and-lot packages and condominium units closer to ordinary Filipino families. This is the goal that drives every single employee in the company, for which the ultimate fulfillment is seeing a client happily moving into Bria’s homes.