The spread of the coronavirus pandemic has highlighted the need for people to take stock of their health. A healthy immune system will help protect against the virus and minimize the symptoms in the event that a person is infected, making it key to living life normally in these times.
Vitamin C is one of the key vitamins that our body needs and medical studies have shown that hitting the recommended daily intake strengthens the body and the immune system. However, not everyone can consume ascorbic acid, the main form of vitamin c. Some individuals report gastric upset due to the acidic nature of the vitamin.
Because of this, mineral salt alternatives have been developed to address the issue and Filipino brand Fern-C is one such brand found to have popular success. Fern-C is now being manufactured by STADA, a 120 year-old German pharmaceutical company. A leading manufacturer of high-quality pharmaceuticals with a long-standing heritage rooted in pharmacies, STADA has a stated goal to offer quality medicines at reasonable prices across all segments of healthcare—specialty, generics, and consumer health.
As part of their aggressive expansion, the group acquired Fern-C, one of the leading brands in the local Vitamin C market. Worldwide, the STADA Group is represented in more than 30 countries in about 50 subsidiaries. In the Philippines, it is a strong player in ophthalmology and is poised to expand its footprint in generics and consumer health with brands like Oilatum and Zerochol.
“Fern-C will be better than ever under STADA because we will really give the brand the boost it needs in terms of heavier campaign support and greater brand accessibility,” Sharmaine Abarientos, general manager of STADA Philippines said. “Fern C has an established brand heritage and we will be able to develop a strong consumer healthcare platform to launch other quality product as well as to provide better health for all Filipinos.”
To celebrate the new partnership, Fern-C has tapped Pop Princess Sarah Geronimo-Guidicelli as its brand ambassador. Now that Sarah has settled down and is ready to start her own family, she knows that she has to prioritize her and her family’s immunity in these unprecedented times. Geronimo-Guidicelli has found a new partner in strengthening her immunity as she is the new celebrity endorser of Fern C.
“Fern C is a big help for me because most of the time, I leave the house without eating breakfast,” Geronimo-Gudicelli related. “Fern C is sodium ascorbate, so I can take it even on an empty stomach without having to worry about getting the acidic side effect.”