Back in 2013, leading online lifestyle destination Lazada made its first 11.11 debut in the Philippines. The inaugural event which started in 2013 gave consumers access to exclusive deals for a month. By 2018, what was previously a month-long event had evolved into the biggest one-day sale of the year that is highly anticipated by consumers.
Since Lazada’s first-ever 11.11, the number of shoppers and sellers have grown by an average of 5 times year-on-year. The app’s growth in adoption by consumers is driven by the industry-leading tech innovations that Lazada has been able to launch over the past years, such as search-image function, in-app games, and livestreaming.
For most, this one-day sale is something they look forward to, as they can shop from an enhanced assortment on the platform and snag deals at the lowest possible price.
“I started shopping at Lazada’s 11.11 sale last 2016. I love shopping during 11.11 because I can avail my needs and favorite items at a discounted price. As of date, I have already added to cart a lot of Christmas gifts not just for myself, but for my family and friends as well. 11.11 sale is really the best day to buy Christmas gifts and decorations,” shared student John Raven Ramos.
This year, as the annual shopping festival steps into its eighth edition, on top of the best-valued deals and free shipping, Lazada will deliver non-stop happiness through a myriad of initiatives to deliver a fun, interactive, and entertaining experience for shoppers on the platform.
Finding the perfect gift for your loved one for the holidays, or simply letting them know they are in your thoughts? At Lazada, there is something for everyone! Check out the newly onboarded brands across Fashion, Electronics, Beauty, Lazada Fresh, Groceries, Books, and Digital Goods such as HASK, Cold Storage Seafood, CDO Foodstore, Polo Ralph Lauren, Viva Books Publishing, Hanabishi, and KonsultaMD.