Avida Land gives back and continues to be a staunch advocate of homegrown products and artistry as it marks its 30th year in the real estate industry. In keeping with Ayala Corporation’s crusade to uplift Filipinos’ lives, Avida has chosen to “celebrate life”, as its very name denotes, for a cause.
Fueled by this sense of gratitude and hope, the developer continues to champion lifestyle choices that inspire its communities and promote socially responsible everyday living—kicking off its 30th anniversary by supporting homegrown brands Rags2Riches and Messy Bessy, social enterprises that empower dignified local artisans and at-risk youth, respectively.
The partnership with Rags2Riches led to the development of an exclusive line of merchandise called the Safe & Sound Care Set. The carefully curated items include a face mask with filters and a hand sanitizer, packaged in a personalized pouch. Multi-purpose organizers were also crafted especially for Avida, made of natural materials and indigenous textiles.
“Each set is intentionally designed to enrich the homes that they will be part of while empowering the people who made them,” says Reese Fernandez-Ruiz, President and Founding Partner of Rags2Riches. “Partnering with a company like Avida, especially during this challenging time, is encouraging and inspiring but on top of that, it is creating an actual positive impact on the lives of our community artisans.”
To further strengthen this impact, Avida also partnered once more with Messy Bessy in support of its mission to assure 30 scholars a college education through the 30 Years, 30 Scholars campaign. With each special set of organic and non-toxic home cleaning essentials handed to every new Avida homeowner, comes new hope for 30 at-risk youth who have chosen to go back to school.
“Our goal is for all 30 of our scholars to finish the program armed with the first college degree in their family lifting the entire family out of poverty permanently,” says Krie Reyes-Lopez, Founder and CEO of Messy Bessy. “Beyond the 30 scholars, Avida’s support will also spread our advocacy to their community who we know share in our aspirations for a healthier planet and a better future for everyone.
“Celebrating life with gratitude and hope is more meaningful when we extend this hope to more Filipinos,” says Tess Tatco, Avida Land Marketing Head. “For us at Avida, there is no better way to express our immense gratitude for 30 eventful years in the industry than by partnering with local life and livelihood businesses driven by causes that are likewise close to our heart.”