The Christmas tree has its special place in many Filipino homes. Beyond the display and the ornaments, it conveys a message of love, unity, and joy in every member of the family.

The iconic tree has also found its way as a creative centerpiece in SM’s malls with artistic renditions in modern and traditional themes.
Some like the Christmas in Bloom at SM Aura Premier, and the Southacular Carnival Christmas at SM Southmall, highlight blooms and fair images, respectively, instead of ornaments.

Others highlight the work of artisans in the regions — the lantern makers of Pampanga in SM City Clark’s Parul Kapampangan and indigenous fabrics from local communities — hablon, jusi, piña, abaca, and rattan — at SM City Iloilo.
More than just beautiful centerpieces, these have become symbols of hope, love, and joy during these most challenging times.

These have become focal points where we can reconnect with our traditional celebrations, and join the Filipino community in hoping for safer, brighter, and merrier times.