GUESS Originals has collaborated with NIKI to create a limited edition ‘Moonchild’ capsule which brings the artist’s vision of a fictional realm and character to life.
The capsule includes a women’s tank top that pairs with a matching biker short in a constellation print. The rest of the collection also features a selection of short sleeve t-shirts, hoodies, jogger pants, and baseball hats in both black and purple hues that mimic the lunar-themed creative album, with NIKI’s signature Moonchild logo across the back.
It is an integration of GUESS and 88rising’s strong mutual ties in music, art and culture, commemorating NIKI’s incredible body of work.
GUESS and 88rising have a three-year joint history of supporting artists while creating merchandise and collections around cultural moments. The partnership is important to reach a new generation of youth fans through the capsule globally.
“To have my own GUESS Originals x NIKI ‘Moonchild’ collection is like a fever dream,” NIKI said, adding she used to play dress-up in her mom’s GUESS shoes and handbags as a little girl.
She remembers regularly perusing the stores with her as a teenager. “To see an album that I worked on for two years take on a new life in fashion is a dream come true.”
“NIKI is a young and energetic artist from the 88rising team that we have been excited to work with over the past three years,” said director of brand partnerships Nicolai Marciano.
Even before the album was complete, Marciano added that Sean of 88rising and everyone else was very confident in NIKI as an artist. The first time NIKI had an in-store appearance for the brand, her presence created pandemonium with fans.
Once there was more music, Marciano was able to check it out at the studio and NIKI immediately impressed him with her sound and vision to market the album.
“To see it come full circle through our partnership is really meaningful for both brands,” he said.