A day of fitness at Maxifest 2019


    FITNESS has been at the forefront of people’s minds in the past years. Being physically fit allows people to live a fuller life and be better prepared to face the challenges that each day offers. Running is one of the easiest to start with, with the popularity of fun runs serving as proof that more and more people are keen to get into running for a healthier lifestyle.

    Healthcare provider Maxicare Healthcare Corp. aims to bring more to the table apart from the usual fun runs in their Maxifest 2019 event which will be held at 5-Ecom, Harbor Drive, Pasay in December 15.

    “What makes this year’s Maxifest: Live Your Best Life different is that, aside from the series of running events which we have been doing for 2 years now, there will also be a Veggie Fest that will feature a festival of plant-based food products to promote healthy eating habits that one can incorporate into their life,” Maxicare chief marketing officer Archie V. Rillo said.

    “We are also eyeing to become part of the Guinness World Record in our attempt to attract public attention on the importance of health and fitness. We hope that Maxifest will convince more and more people to make physical activity, as well as eating right, part of their daily routine to improve their quality of life,” he added.

    Coming from the success of last year’s run, the event will once again include a 500-meter dash for three to 12-year-old kids, the 2k Senior Sprint for 60-year-olds and above, the basic 3k, the amiable distance of 5k, and the athletic 10k and 16k. The run is open to all as Maxicare encourages you to stay healthy so you can live your best life.

    To generate more buzz and awareness on the importance of health and fitness, Maxicare will attempt to break a Guinness World Record for the most number of people hugging a soft toy simultaneously as the event aims to gather over 4,000 runners and event guests. For this event, each runner will be given a Maxibear, Maxicare’s official stuffed plushie, which runners will hug simultaneously to break the current world record

    At the end of the event, runners have the option to keep the Maxibear as a souvenir, or to donate it to kids of Kythe Foundation, Inc., the beneficiary of the event, as an early Christmas gift.