Smart taps Chris Evans for latest campaign

    Chris Evans

    Hollywood star Chris Evans was unveiled on Thursday, March 4 as the face of Smart Communications’ “Live Smarter for a Better World” 2021 campaign.

    As Smart’s first Hollywood A-List brand ambassador, Chris appears in the world-class commercial helmed by Pascal Heiduk, who has done commercial film work for renowned brands such as BMW, Montblanc and Mercedes Benz AMG.

    Chris is the star of the blockbuster Captain America films, which helped catapult “Avengers: Endgame hit theaters” to the top of the list of the world’s highest-grossing films. Last year, he launched A STARTING POINT, a civic engagement platform where he interviews various US politicians and stakeholders in minute long videos to discuss American policies and newsworthy topics.

    “We’re truly honored to collaborate with Chris on this project. He captivated the world for being a hero not just in film but also in real life by using his influence to help shape a better world for all. By lending his star power and appeal to support our campaign, we hope to inspire more people to bring out the hero within them and unleash their own power to help change the world – one positive action at a time,” adds Jane J. Basas, senior vice president and head of Consumer Wireless Business at Smart.