SM Woman holds first all-digital shoot


    SM Woman presents “Shared Love in Virtual Spaces,” a digital shoot featuring individuals with influence in their own community, who all share a certain love for things they are passionate about: creating, styling, photography, wellness, sports and more forms of lifestyle. By gathering these influencers, SM Woman shows that fulfilling your passions can adjust to extraordinary times like this.

    Shot by BJ Pascual, styled by Daryl Chang, with a video by MV Isip — this shoot was produced in the safety of their respective homes, done via video conferencing with the influencers and models armed just with their camera phones and internet connection. A statement on creativity and fashion always being malleable enough to fit the times, Shared Love in Virtual Spaces embodies SM Woman’s commitment to developing ways to reach its customers in the new normal.

    Athlete Majoy Baron, influencer Lexi Mendiola, beauty queen Christi McGarry, model Jessica Yang and and stylist Daryl Chang modeled their two-way wearing outfits as the faces of Shared Love in Virtual Spaces. Personalities known to be out and about in their fields, these influencers prove that having limited access to the outdoors and social interaction does not stop anyone from finding ways to share your passion.

    As General Community Quarantine kicks off and a bit of mobility is allowed outside the home, SM Woman pioneers the concept of “two-mile wearin” — a concept of shopping for and styling pieces that can be worn both at home and outside the house.