Mobile services provider Smart Communications, Inc. made the romantic wishes of K-Drama fans come true with the launch of a new TVC featuring Hyun Bin and Son Ye Jin.
This is the first time the “Crash Landing on You” (CLOY) leads find themselves sharing the screen after their critically acclaimed and highly beloved drama series.
The TVC, which features Ben & Ben’s original song “Inevitable” in the background, sees the two searching for each other in a crowded city aided by 5G technology. Their pairing in this commercial evokes a sense of doing the impossible, much like how subscribers are able to achieve more when they are connected to Smart 5G. Ben & Ben purposely wrote the music for this TVC in partnership with Smart.
Much like a climax to a trilogy, the latest TVC wrapped up an online clamor that started last June when Smart crash-landed into fans’ hearts in via Hyun Bin’s “Simple. Smart Ako” TVC, followed by another much-talked about Smart Signature TVC featuring Son Ye Jin last August.
These TVCs fueled anticipation for a joint TVC among fans, who made their wish loud and clear using the hashtag #InSmartWeTrust.
It will be recalled that Smart President and CEO Alfredo S. Panlilio first teased the public of a possible project involving the CLOY couple almost during the virtual press conference that launched Hyun Bin’s ad.
Today, Smart more than delivered.
“Finally! The wait is over for all of us K-fans who have been wishing for Hyun Bin and Son Ye Jin to be together again. We heard your clamor, and we read all your #InSmartWeTrust posts so we knew this was inevitable. We had to make this happen. You are all part of this sweet journey, and we owe this to you, our dear subscribers. Enjoy,” said Jane J, Basas, SVP and head of Consumer Wireless Business at Smart
Ben & Ben wrote the music and theme song for this project starring the two international stars. In the video’s background, the local band performs “Inevitable,” purposely written as musical score for this TVC in partnership with Smart.
The campaign also marks a rare occasion where a local brand features global stars Hyun Bin and Son Ye Jin as endorsers in a video that also features local musicians.