Ricky Reyes embarks on a beauty roadshow

    141

    The country’s top hair and makeup maven, Ricky Reyes marks Women’s Month by celebrating the beauty and strength of the female species.

    RAFAELLA GOMEZ
    RAFAELLA GOMEZ

    Whatever shape, size and situation they may be, women indeed deserve to be given importance. This is why Mader Ricky has always made his ten salons a haven for those who wish to feel comforted and revitalized. Mader Ricky knows that the first step in making people feel good is to make them look good. “Your hair is your crowning glory, and you must always be careful on how it looks – smooth and neat,” said Reyes, who is the pioneer of hair rebond in the Philippines.

    Mader Ricky is only too aware of how busy everyone gets these days. There are chores and many responsibilities that sometimes, people rarely get to care for themselves. His solution? “Str8 Express” – a strengthening procedure for the hair that can be done in an hour. “Str8 Express” is the best alternative to the hair rebond, which costs several thousands of pesos and usually takes three to five hours to finish. The chain of Ricky Reyes salons have done close to 6000 heads since it started five months ago.

    AUDREI CASANOVA (Before and after Str8 Express)
    AUDREI CASANOVA (Before and after Str8 Express)

    For Women’s Month, Ricky Reyes is doing a “Str8 Express” roadshow at SM entertainment centers. There are beauty consultations and special appearances by models and Miss Philippines contestants. Balladeer LA Santos also performs.

    The highlight of the roadshow is Ricky’s Str8 Express actual demonstration showing just how effective, safe the procedure is – and just how wonderful the results are.

    The tour started March 6 at SM Fairview, and will also happen at SM Southmall, SM San Lazaro and SM North Edsa. It will happen at SM Bacoor on March 22.