GMA sets ablaze the light of love via its newest Christmas station ID (CSID) “Love Shines” released on Sunday.
Following the network’s grand tradition of heartwarming campaigns namely “PasaLove” (2009), “Share the Love” (2014), “MaGMAhalan Tayo Ngayong Pasko” (2015), and “Buong Pusong MaGMAhalan” (2017), the 2019 CSID once again hits close to home with its inspiring message of love.
The brightest stars and the most respected news and public affairs personalities came together to meet and honor individuals who embody and deliver His love to the people around them – unforgettable get-togethers that were filled with love, warmth, and joy.
Among them, a mother who patiently carries her 22-year-old, differently abled son every single day for the past 15 years for him to go to school, the proud son of a father who works hard as a garbage collector to provide for his and his siblings’ education, an earthquake survivor from Pampanga and her rescuers, and many more.
This real stories of compassion, resilience, and faith bring forth the powerful idea that everyone can be an agent of love to anyone, in any form.
The Kapuso Christmas campaign #LoveShines instantly became a trending topic worldwide and breached the one-million-views mark after its launch last November 10. Netizens lauded the CSID for highlighting the true essence of the season and encouraging all to share happiness, bring hope, and spread love, especially to those who need it most.
Honey May Lobedica shared how the CSID made her miss her family in the Philippines.
“When I watched the CSID of GMA, I cried. I miss my family in the Philippines so much.
This is my first Christmas away from home. Saan ka man lupalop ng mundo, don’t forget that #LoveShines in all of us. Thanks GMA for this heartwarming message.”
“You can feel GMA’s sincerity in reaching out to the needy. It is not only for publicity or ratings, they truly wanted to make a difference. And their artists reflect the values they hold dearly. Kapuso forever!” Bo Mason wrote.
Susan Ocampo also commended the CSID’s storytelling. “Simple but touching. I love that GMA focused on the stories. Almost all of these napanood ko sa KMJS or sa social media kaya familiar sila. Maligayang Pasko mga Kapuso!”
Indeed, the Kapuso Network reminds us that we all have the capacity to be bearers of light in the lives of others.