New phase, new face


    There’s no doubt that when it comes to beauty, Belo is top of mind – always innovating, always raising the bar for the beauty industry to follow.

    As the Belo Medical Group enters its 30th year, a new phase of beautiful changes and even more amazing beauty innovations is underway. The first wave of change is an expansive, more modern Belo clinic that prides itself on being all-Filipino.


    The 370-sqm Belo flagship clinic, located at One Bonifacio High Street Mall in BGC, boasts of modern Filipino aesthetics, design, and technology, plus an amazing view of the city. Drs. Vicki Belo and Hayden Kho collaborated with world-renowned Filipino architecture and design firm Budji + Royal because they wanted a duo who can translate the sensibility of Belo into a space.

    World-renowned interior designer Budji Layug said everything was designed based on the Belo brand’s unique personality, down to the names.

    “There’s the Victoria occasional chair with a beautiful classic silhouette, a Hayden arm chair made from mahogany and velvet, and of course, there’s the Scarlet sofa. Everything was designed to make you feel you belong with Belo,” he said.

    Award-winning architect Royal Pineda, on the other hand, said the inspiration for the Belo BGC clinic is modern Filipino aesthetics.

    “This is the perfect time for Belo to show what they’ve been doing for a long time now—always making themselves better. This is also an opportunity for Budji + Royal to give importance to modern Filipino sensibility by providing a tangible experience every time a person enters the Belo clinic,” said Pineda.

    “As Belo enters a new phase in its journey to reach its vision to make the Philippines the world’s beauty destination, we proudly present to you not just one, but three new clinics,” said Dr. Belo. “A fresh new face will represent this new phase, the country’s next big star who will be playing the iconic superhero role of Darna, Jane de Leon.”

    De Leon, whose star only continues to rise, represents the beginning of a fresh and future proof Belo—and its constant evolution to better serve the needs of their patients.

    Belo Medical Group, the only aesthetic clinic partner of the Department of Tourism, makes strides in the technological space with its innovations, including a glass skin filter available on Facebook and Instagram, a brand-new website and app for effortless appointment booking, a new e-commerce experience with Belo Shop, and a seamless patient check-in experience with the Belo AIQ (Aesthetic Interest Questionnaire).

    As the pioneer in unique services and treatments, Belo is now offering the Salt Facial, a deep exfoliating treatment loved by Beverly Hills celebs; the ultra-hydrating Glass Skin Facial that delivers nourishing serums deep into the skin; Skin Genius, which combines high-intensity RF with insulated microneedling to banish fine lines, scars, and stretch marks; and the VIPexclusive Face Gym, a “workout for the face” that sculpts, tones, and tightens.

    A flash mob performance featuring Belo Medical Group’s very own staff and performers of Madison Events happened at the facade of One Bonifacio High Street and along the crosswalk of 5th Avenue. Then, guests were led to the cocktail area inside the mall’s activity center, where they were serenaded by theater performers Gian Magdangal and Nicole Asensio. At the clinic, guests were treated to a show-stopping performance from the G-Force Dance Team and Darren Espanto, and finally, Jane de Leon revealed herself in a stunning Rajo Laurel creation. The show was directed by none other than famed director Fritz Infante.

    Jane de Leon and Alden Richards
    Jane de Leon and Alden Richards

    The star-studded Belo BGC grand launch was visited by the likes of Alden Richards, Rhian Ramos, Lucy Torres-Gomez, Jinkee Pacquiao, Iza Calzado, Lucy Torres-Gomez, Georgina Wilson, Maymay Entrata, Manila Mayor Isko Moreno Domagoso, and more.