Mobile services provider Smart Communications, Inc. has partnered with Viu, a leading pan-regional streaming service operated by Viu International Limited, to launch the new GIGA K-Video data pack with Korean superstar Park Seo Jun as endorser.
Smart GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription, making it so much simpler and easier for Filipinos to enjoy the latest Korean content with unlimited downloads and an uninterrupted, no-ads experience.
“Korean dramas have seeped into our local pop culture and turned into a big passion for many Filipinos,” Jane J. Basas, senior vice president and head of Consumer Wireless Business, Smart, said, “We know that Viu has played a pivotal role in bringing the best of Korean entertainment to the country, so through this partnership, we aim to make it simpler and easier for our subscribers to immerse in their love for K-Life with the latest content on Viu.”
Helen Sou, Viu’s chief busines officer in Asia, said, “With people now online more than ever, Smart’s promise of making amazing experiences simple and accessible to every Filipino matches our goal of bringing the best viewing experience to our users. Launching the GIGA K-Video pack with Smart will allow its subscribers to easily enjoy the best of Korean entertainment in the best way possible – through the Viu Premium experience.”
Right on the mark, Smart has signed up Korean superstar Park Seo Jun to launch GIGA K-Video in a multimedia campaign. The award-winning actor joins Smart’s growing roster of Korean celebrity endorsers, reinforcing Smart’s thrust to bring Filipinos closer to their passions.
In his TV commercial, Park Seo Jun says “K-Lang Yan,” a wordplay suggesting things will be fine and that Korean shows bring delight to viewers by enabling them to immerse in an alternative reality.
Park Seo Jun said, “Filipinos and Koreans uphold common values, especially when it comes to love for family and friends, and I think this is one of the reasons K-dramas resonate well with many Filipino viewers. I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times.”
Basas rationalized, “Anyone who has watched a Korean drama or variety show can attest to their special magic. Of course, this includes Park Seo Jun’s hit K-dramas like ‘She Was Pretty’ and ‘What’s Wrong with Secretary Kim’ which make him the perfect endorser for this campaign.”
Park Seo Jun’s shows are frequently top titles on Viu Philippines.