Marvel’s epic 80th anniversary

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    For the past 80 years, Marvel has told stories beyond imagination, pulling in comic book readers, moviegoers, gamers, television viewers, toy collectors, and many different forms of fandom into the fantastic realm of Super Heroes. From Marvel Comics #1’s first publication in 1939 to the release of Marvel Studios’ “Avengers: Endgame” in 2019, this year marks a significant milestone for Marvel as it celebrates eight decades of epic storytelling.

    With some of Marvel’s biggest fans in Southeast Asia, Marvel and SM celebrates this legacy nationwide through Marvel 80 Years at SM, bringing thrilling new activations for Filipino fans to share their passion for Marvel’s characters and stories. This collaboration looks back at 80 years of Marvel across comics, gaming, toys, apparel, footwear, accessories, and many other consumer products at different SM Supermalls starting at The Block Atrium in SM North EDSA.

    “The Marvel Universe is about epic storytelling with a human spirit, and that’s exactly what we are celebrating here with our Filipino Marvel fans at the Marvel 80 Years at SM. We believe in celebrating with the fan community and look forward to connecting with thousands of Marvel fans in the Philippines through this series of activations and retail promotions,” shared Yaracel Macalindong, director for Disney Consumer Products Philippines.

    “Over the years, the SM Group and The Walt Disney Company have worked together in bringing larger than life experiences for Filipinos nationwide. Our partnership gets bigger this 2019 as we join the worldwide celebration for Marvel’s 80th year, and bring this immersive new experience to all Marvel fans in the Philippines. Integrating efforts among key business units within the SM group, and augmenting synergies between experiences and retail, with activations and a range of Marvel products in support of this signature campaign; Marvel 80 years at SM will be another well-celebrated milestone that Marvel fans and families will love. We are thrilled to be the exclusive partner for the Marvel 80th year campaign,” said Myra Moñozca, vice president for Licensing & Partnerships – SM Lifestyle Inc.