Signs are what business owners need to communicate messages and silently seed their brands in potential customers’ minds.
These are important in marketing strategy and have been recognized early on by Willie Que, Signarama Philippines President Wesley Que’s father.
Signarama is the largest sign franchise in the world with over 800 locations in 64 countries.
“We decided to take the Master Franchise License for the whole Philippines and believe that this would take us to that next level of growth,” he added.
Wesley worked as general manager in the family’s Signarama franchise when it started in 2014 and took on the role as president in 2018.
His heart, from the start, has been after helping businesses grow through signs.
As the brand provides top-quality, worry-free, and comprehensive sign solutions to customers, the target market’s range has grown from contractors to interior designers.
The products have also diversified from building ID, graphics, displays, signage repairs, video shoot props to neon signs, canvas prints, and face shields.
During this pandemic, personalized face shields and pouches are endorsed by local celebrities like Maine Mendoza, Alex Gonzaga, Jane De Leon, Moira dela Torre, Markki Stroem, Gretchen Ho, Jennylyn Mercado, Dan Delgado, Janica Reloxe, and more.
Signarama Philippines now has three categories — Signarama Corporate, Signarama Home Business, and Signarama Personalized.
With the company’s growing success, Wesley wishes to give back. He announced the Quaranegosyo program (in partnership with The Narrative) specifically aimed at people who have been laid off during the pandemic, those whose businesses have slowed down or stopped, and others who have started a business during this season.
“Quaranegosyo” is Signarama Philippines’ simple way of giving hope to and rewarding the hard work of a deserving kababayan.
Interested participants must have started own business during the pandemic (Validity begins April 2020) and experienced any one of the following: retrenchment / job loss, reduced work schedule, and closing down of business.
Those who want to apply may submit a testimonial video (maximum of three minutes) with the following elements: previous occupation / business, how it was affected by the pandemic, how it affected you and your family, why you chose to start your business, how the business was conceptualized, and current state of business.
Prizes at stake: P100,000 worth of cash and signages, P70,000 in business signage package, P30,000 in cash. Entries must be sent to firstname.lastname@example.org. Deadline for submissions is January 31, 2021