Maja happy to grow with Guitar


    ACTRESS Maja Salvador partners with Guitar Apparel again.

    “I’m so grateful! I’m super happy for the renewal dahil another year para mag grow kami together ng Guitar,” said “ASAP’s” dance royalty.

    Maja led the fashion show at Robinsons Place Manila’s Midtown Atrium where retro and future collections of Guitar were displayed.

    She is all praises for the 60-year-old brand, which, for her, is always in vogue.

    “Classic, parehong classic. Kahit ang tagal na pareho sa industriya nandyan pa rin patibay lang nang patibay. Parang hindi nawawala sa panlasa ng mga Pinoy,” she said.

    Since its launch in the 1960s, Guitar has been known as a premium underwear brand. It has continued to evolve with the times, expanding its product line from basic underwear to innerwear and sleepwear, to socks, to polo shirts and then to jeans.

    Last year, Maja joined its league of accomplished artists, which includes Gloc 9, Carlos Agassi and Jake Cuenca, who have been part of its six decades of success in the Philippines.

    Established in 1960 by the late Mr. Choa Bengtong, and now turned over to the third generation, Guitar Apparel has been a tradition that is passed on the generation from generation, who incorporates the strict adherence to quality while injecting vibrant and innovative ideas to their product lines.

    The Guitar line is available nationwide. For updates, follow Guitar on Instagram at @guitarapparel1960.