THE live events industry was the first to feel the impact of the crisis when events were cancelled as early as January 2020 when news of the pandemic broke out.
Live events is an “experience industry” with a chain linking various sectors – from theater, weddings and social events, AVL (audio-video and lights) and staging suppliers, agencies and activations, concerts, gigs and festivals, freelance production workers, conventions and venues. What many don’t realize is how large this ecosystem is and the impact on this industry is far, wide, and deep.
Formed in response to the Covid-19 pandemic and its critical impact on the many people behind this industry, various sectors of the Live Events Industry banded together last April 29, 2020 in alliance to what is now aptly named the National Live Events Coalition Ph (NLECPh).
The mission of NLEC Ph is to support the people “behind the scenes” and help the many voices that make up the live events industry.
The event industry is not just a temporary shutdown of businesses – it is an entire year of income, trade and jobs essentially wiped out. Far from a retail industry, where, however devastating it may have been, the retail industry can get to a point where it can reopen, mobilize and bring its staff back in.
Majority in the industry are focused on the delivery of one single large event across the entire year, and that has all been eliminated. NLEC Ph is genuinely and actively at the forefront of every live show comprised of planners, producers, agencies, audio, visual, lights and stage suppliers, and a united freelance live event workforce.
The vision of National Live Events Coalition Ph is to unite the various sectors of the Industry without political agendas, hidden schemas or business interests. It exists to provide advocacy, resources and a network that connects and supports all of the businesses, contractors and our workforce – the lifeblood of every event.
The current goals of NLEC Ph includes: to create an awareness campaign that the industry is a large sector, to work together with the government in creating realistic plans and strategies for safety precautions for our audience and workforce from ingress to egress, to call attention to the catastrophic effects of Covid-19 on the business of live events, and to ensure that every sector of the industry is included in the ongoing national conversation in seeking help and assistance for our industry.
Among the personalities who are supporting this alliance include Lea Salonga, Martin Nievera, Rowell Santiago, FDCP chair Liza Diño-Seguerra, Lisa Macuja Elizalde, Pangasinan Congressman Christopher “Toff” De Venecia (son of Manay Gina De Venecia and former House Speaker Joe De Venecia), and many more.
For details, visit the NLECPh Secretariat on Facebook.