Korean actress Son Ye Jin makes a mark as the new face of Smart Signature

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    Son Ye Jin
    Son Ye Jin

    After capturing the hearts of Filipinos with her hit K-dramas, South Korean superstar Son Ye Jin is making her mark as the new face of Smart Signature, the postpaid brand of mobile services provider Smart Communications, Inc.

    The big announcement came two months after PLDT’s wireless subsidiary launched its “Simple, Smart Ako” campaign, which set off a strong clamor for Smart to bring Son Ye Jin under its fold and closer to her Filipino fans.

    “Son Ye Jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online,” says Jane J. Basas, senior vice president and head of Consumer Wireless Business at Smart.

    “More than this, we know Son Ye Jin embodies the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion,” she adds.

    In Smart’s latest TV ad, Son Ye Jin confidently rides a motorcycle and navigates the city through the fast lane, alluding to the prioritized, worry-free, and elevated lifestyle that Smart Signature provides its customers, powered by the country’s fastest mobile data network. The ad also powerfully ends with Son Ye Jin affirming, “Simple. Smart Ako.”

    “’Simple, Smart Ako’ gave us a clear guiding principle when it comes to serving our customers – that is, to make amazing experiences and cutting-edge technology simple and accessible to every Filipino. We are embracing this same approach as we commit to simplifying the postpaid experience so our postpaid customers can enjoy a Signature lifestyle,” says Alfredo S. Panlilio, Smart president and CEO and PLDT chief revenue officer.

    Smart Signature is powered by Smart LTE, which has been recognized by third-party analytics firms as the country’s fastest mobile data network. Ookla, the global leader in internet testing and analysis, cited Smart as The Philippines’ Speedtest Awards Winner for mobile network speed during Q1-Q4 2019. To win this award, Smart achieved a Speed Score™ of 17.40, with average speeds of 19.62 Mbps for download and 9.45 Mbps for upload.

    On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report for the Philippines that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.