It’s not easy to stay positive, stay in touch and stay grounded in the pandemic. But Jannelle So knows just how to try: bring all her guests, friends and advertisers together and give surprises in the form of content, performances, cash, products and services at her third anniversary virtual party “SOjourn” on Saturday, July 25 (Sunday, July 26 in Manila).
“Even though there’s been a lot of losses, fear and uncertainty, we all still have something to give,” said Filipino-American media pioneer Jannelle So-Perkins, who made a name for herself as the creator, and original host and producer of America’s first and only daily show for and about the Filipinos which aired on KSCITV-LA18 from 2006 until 2014. “Through the years, I’ve met such supportive friends and colleagues who’ve helped me keep my show going and it’s so heartwarming to see everyone together as we all realize, everyone needs a ‘pick me up’.”
Apart from performances from her talented friends, Jannelle’s speakers and sponsors are contributing items like a fresh and glow makeup kit by celebrity artist Mally.com, chocolate products from Theo and Brom, and self-care products and gift certificates from Lay Bare. Author and STEM Advocate Janice Lao is giving away copies of her book, “Big Home Problem.” Registered viewers also get the chance to receive certificates from Filipino favorite Red Ribbon and shirts from F.SXY.
Luxury timepiece brand Philip Stein is donating their sleep bracelets with natural wearable technology for viewers who have trouble sleeping and resting through the pandemic. This “SOjourn” is co-hosted by Jollibee, with collaborators TOFA, Martin Purefoods and BillPay.
Jannelle is also gifting the families of three viewers with $100 cash each. Only audience members who register in advance at SoJannelle.com and present online at the time of drawing can have a chance to receive the cash after sending their shipping address.
After a 3-year hiatus to start a family, Jannelle started her own production company, Jannelle So Productions, LLC in 2017. In July of that year, she launched her new weekly magazine/lifestyle show, “SO Jannelle,” which now airs on Sundays, 3:55 p.m. Pacific / 6:55 p.m. Eastern on The Filipino Channel, the premier Global Filipino Channel, with replays on Lifestyle Network. By March 2018, the show was syndicated on KSCITV- LA18. For the global audience, SoJannelle extended interviews can be viewed on YouTube at www.youtube.com/sojannelle.
Aside from being executive producer and host, Jannelle, now a mother to two kids, also consults with several companies on events and marketing strategies.
“When I started, people kept telling me to put my effort somewhere else. But I kept on investing my resources in my Fil-Am community because I want to honor kababayans who make a difference in our community and in our world. I want to share and highlight culturally-relevant stories, also so that we can preserve it for our children. So that the young Filipinos here in America can grow up with an understanding and appreciation of their Filipino culture and heritage. And with the help of loyal advertisers and friends, here we are, marking our third anniversary!” said Jannelle.
“Since we’re in the middle of a pandemic, I thought to ask my guests and friends to interact with our viewers and supporters in a way that can be helpful, fruitful and valuable to them,” she continued.
Register now at www.sojannelle.com to get a chance to win surprizes from speakers and sponsors. Follow @SoJannelle on Instagram and Facebook for the latest updates and to watch live. (end)