I Heart Movies: A new channel on the block

    Jose Mari Abacan

    There is a new channel on the block – I Heart Movies.

    GMA First Vice President for Program Management Jose Mari Abacan said the digital channel, which is launching this April 5, will show various works – from black and white Pinoy movies to contemporary indie films – for free.

    “We wanted to have a movie channel na one-stop shop. Maraming movie channels around, pero nung mga bata pa kami, may mga music selection, kaya naisip namin na gumawa kami ng movie selection naman para mas personal sa mga taong nagkakagusto. May mga taong mahilig sa English movies, Tagalog movies, alam natin iba-iba ang taste pero we want it to be a movie channel that everyone can enjoy that’s why I Heart Movies,” Abacan said in a Zoom interview last month.

    The network said it is a reward for audiences to raise the bar in viewing experience. I Heart music will be a fun and energetic channel for the young and young-at-heart and will give movie enthusiasts a new way to celebrate their relationship with cinema from the comfort of their home. It will offer romance, drama, horror, action, and comedy, plus all-time favorite Pinoy and foreign titles.

    Abacan said he and his team are aware of the diverse and various offerings on different streaming platforms and channels right now. I Heart Movies differentiates itself from the rest by “[providing] a free TV alternative for everyone.”

    “As much as possible, we want to maintain a good balance of movies,” said Abacan, “We are waiting for feedback ng mga tao, kasi sa totoo, gusto ko pakinggan din ang sasabihin ng manonood. And then we balance it and work on it. It’s a work in progress every day.”

    The channel introduces four movie blocks – Timeless Telesine, Takilya Throwback, Block Screening, and Pinoy Movie Date – each composed of movies for all ages.

    Timeless Telesine presents various GMA Telesine stories that are engaging and top-notch quality movies that were made for television. Meanwhile, Takilya Throwback features local classics from the ‘70s to early 2000s. In Block Screening, hit foreign movies await viewers.

    Lastly, widely-followed contemporary Filipino movies will air on the Pinoy Movie Date block.

    I Heart Movies also welcome collaboration with directors and, assured Abacan, give platform for independent filmmakers.

    “Hindi kami perpekto, pero we would like to listen to the audience pa rin. The audience is boss pa rin. Just like GMA, the audience is boss pa rin,” he said.