This year has been exceptionally challenging for us, Filipinos. We have braved the effects of the Taal Volcano eruption, the global pandemic, and most recently, the onslaught of typhoons Rolly and Ulysses. As 2020 draws to a close, GMA ushers the holiday season by unifying our hearts’ utmost desire that amidst the circumstances, better days will be ahead through its Christmas Station ID, “Isang Puso Ngayong Pasko.”
“Isang Puso Ngayong Pasko” puts the spotlight on the innate kindness of Filipinos, the love we have for each other and our strength of our faith.
GMA’s heartwarming campaign features its various artists and news and public affairs personalities expressing their thanks to everyone who extended their hand to those in great need, most especially to the frontliners, the first responders, and to Filipinos who opened their hearts in their own simple ways.
Moreover, the station ID shows the Kapuso artists’ several initiatives to help and uplift the spirits of their kababayans – a lot of them gave out food for the frontliners such as Dingdong Dantes and Marian Rivera; Alden Richards who donated food from his restaurant; Dennis Trillo and Jennylyn Mercado who contributed essential supplies for the frontliners; the “Eat Bulaga” dabarkads who gave 3D printing machines for PPE production; Heart Evangelista who provided tablets for students to use in remote learning; Willie Revillame who gave generous donations to jobless jeepney drivers and to the people of Catanduanes; and many others who extended help in their own meaningful ways.
And with everything unfolding amidst the pandemic and numerous natural disasters, the men and women of GMA News and Public Affairs were also able to step up to the plate as they took their vow of Serbisyong Totoo to the next level by delivering timely news to Filipinos.
GMA Kapuso Foundation also tirelessly provides aid to the medical frontliners and Filipino families in need, showing true bayanihan spirit.