GMA opens 2020 with stronger viewership


    The 70th anniversary celebration of GMA begins on a high note as it clinched the top spot in the nationwide ratings competition anew.

    Latest data from Nielsen TV Audience Measurement show that for January 2020 (with January 26 to 31 based on overnight data), GMA won the ratings game with an average total day people audience share of 34.7 percent in the National Urban Television Audience Measurement (NUTAM), outscoring ABS-CBN’s 31.7 percent.

    The network’s NUTAM victory is the result of its impressive performance across all day parts. Providing a head start in the morning block, GMA recorded 28.8 percent people audience share versus the rival network’s 27.4 percent.

    GMA’s afternoon block brought in the biggest lead with 37.7 percent as against ABS-CBN’s 31.4 percent.

    Continuing well into the evening block, which includes the hotly contested primetime slot, the Kapuso channel posted 34.8 percent while the rival network only got 33.6 percent.

    GMA likewise ruled in all time blocks with wider margins in both Urban Luzon and Mega Manila, which respectively account for 72 and 57 percent of all urban viewers in the country. It registered an average of 36.7 percent total day people audience share in Urban Luzon; beating ABS-CBN’s 29.1 percent.

    With official data from January 1 to 25, the network kept its winning streak in Mega Manila with 37.1 percent, which was way ahead of ABS’ 27 percent.

    Similarly, more GMA shows made it to NUTAM’s list of top programs for January. “Kapuso Mo, Jessica Soho” (KMJS), the number one show in 2019, still remained in the top spot.

    GMA also took the lion’s share in the Urban Luzon and Mega Manila top programs lists where it respectively grabbed 19 and 20 spots out of the overall top 30.

    Aside from KMJS, the network’s ratings drivers for January were “Magpakailanman,” “24 Oras,” “Pepito Manaloto,” “Daig Kayo ng Lola Ko,” “Daddy’s Gurl,” “The Gift,” “Beautiful Justice,” “Amazing Earth,” “One of the Baes,” “Prima Donnas,” “Eat Bulaga,” “Kapuso Movie Night,” “24 Oras Weekend,” “Magkaagaw,” “Wowowin,” “Bubble Gang,” “Madrasta,” “Tadhana,” and “Imbestigador.”