GMA gives viewers front seat to Asian pop culture

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    GMA, in partnership with Jungo TV, launches Hallypop, a one-stop-shop for K-Pop, variety, and entertainment programs beginning September 20.

    Hallypop is here to give digital TV viewers a front seat to Asian pop culture with a daily dose of hit shows across the continent.

    Hallypop will air the best tunes in Korea through the “K-chart” and the most sensational music show on “Music Bank.” It will also show the top-rating South Korean variety show “Running Man,” which offers a mix of thrills with its games and series of missions that are entertaining and will keep viewers at the edge of their seats.

    “HallyStage” is set to give the spotlight to the hottest singers in the concert stage.

    GMA Chairman and CEO Felipe L. Gozon shared his excitement towards this partnership with inter-national content distributor Jungo TV, “We are grateful to Jungo TV and Mr. Chung for entrusting us with their channel and content to be the first here in the Philippines to distribute their content.”

    First Vice President for Program Management Jose Mari R. Abacan aims to widen GMA’s library of content via Hallypop, “We have the heart of fans and that’s going to be seen in the way we program Hallypop. A lot of people are looking forward to that Hallyu (Korean Wave) content. Having another channel that could ac-tually focus on having certain materials like variety shows, K-pop, and reality shows, it can complement what we have started for the Heart of Asia so I’m excited about it because we have a lot of things to learn from these Asian contents.”

    “Hallypop represents a new and exciting direction in the reimagined world of Asian entertainment,” said Jun-go TV CEO and co-founder George Chung. “We are excited to expand on Hallypop’s success in the United States and honored to be partnered with GMA, led by the vision and leadership of Mr. Gozon, that allows us to bring top-tier Korean and Asian pop culture entertainment to the best and most loyal fans in the world.”

    For GMA Affordabox users, just rescan to get dibs on Hallypop’s test broadcast by clicking the SCAN button on the remote. A full rundown of Hallypop’s programming is available on www.gmanetwork.com/gmahallypop