The pandemic may have drastically changed our lives, but we can’t let it take away our happiness and hope.
This is what Sarah Geronimo says of the core message of her new campaign with mobile brand TNT, which aims to inspire the Filipino youth to stay optimistic and find their happiness amid uncertain times.
“This pandemic was really challenging both physically and mentally pero kahit meron tayong problema sa buhay, ang importante is we count our blessings and we keep our faith. When you think about those things that you’re grateful for, doon ka nagiging masaya at kuntento sa buhay,” said Sarah during the recent shoot of her new TV commercial for TNT.
“Naniniwala rin ako na malalagpasan din natin ang hamon ng pandemya sa ating patuloy na pag-iingat at pagtutulungan,” she added.
TNT’s latest campaign also features a new song entitled the “Nasa Saya ‘Yan,” which Sarah herself recorded with rapper, Aikee. The song, which conveys the power of each person to turn things around with their optimistic and positive outlook in life has a catchy tune that will surely be in everyone’s heads for a long time.
“TNT has always been a brand that brings happiness to ordinary Filipinos. With our new campaign, we want to reinforce this commitment to help our customers find their ‘saya’ through our affordable data offers, which we aptly call Saya Weapons,” said Miriam Choa, FVP/Group Head – Prepaid Marketing.
Asked about her personal “Saya Weapons,” Sarah shares, “Humuhugot ako ng saya ngayon sa mga dogs ko, my husband, my family and of course, my faith in God.”