It was her “X Factor: UK” exposure in 2017 that placed Alisah Bonaobra on the map. She wowed with her powerful vocals, but before that, what made people sit up and notice was her tenacity – she refused to leave the stage in spite of being eliminated at the start of the competition. She asked for a second chance, sang her heart out, and was given the green light by Simon Cowell.
So apart from her immense talent, it’s her never-say-die attitude and the desire to always improve herself that Alisah has going for her. Although the Philippines may be teeming with talents, Alisah is unafraid to rise up to the challenge.
In an interview, the 25-year-old admitted that coronavirus and the succeeding lockdown has thrown a monkey wrench on the plans of her management firm, RJA Productions LLC. Her manager, Rosabella Jao-Arribas, lined up concerts and recordings for the singing dynamo, but these got moved to next year.
The coronavirus, however, did not prevent her from doing what she loves. She recorded the single, “Gintong Tinig,” written by Kiko Salazar, who composed Morisette Amon’s “Akin Ka Na Lang” and Jona’s “Confidently Beautiful.” Not only did Salazar write the lyrics and melody, he also gave her the title “Golden Voice.”
“Nung first time ko narinig ‘yung kanta, naluha talaga ako,” recalled Alisah. “‘Yung line na ‘Itinakda at tinadhana,’ parang nag flashback ang mga memories na sumasali pa lang ako sa competitions, ‘yung mga ups and downs ko, ‘yung rollercoaster ride ng journey ko.”
And just like in the past, when she is faced with adversity, Alisah has found the strength to become better. She has become resourceful, continuously seeking new ways to reach out to her fans and listeners.
“I keep myself busy with more of livestreams, napadalas ang pag live ko sa fan page ng RJA Production LCC. Naghahanap din ako ng other software para mas mapaganda ang livestream. ‘Yun ang isa sa kailangan matutunan para makipagsabayan.”
Her current management RJA Productions has made things possible for her in the new normal, with its strong support anchored on its US-based lady head Rosabella Jao-Arribas.
“I’m making myself busy and keeping in touch with my supporters by performing online as often as possible,” said Alisah. “I feel so lucky na hindi ako pinababayaan ni Tita Rosabella and RJA, as what you should expect from a management keeping its promise to support their artists even in difficult times.”
Alisah’s wish is that the message of hope of “Gintong Tinig” will reach more people.
“Magsilbi sanang tinig sa puso ninyo ang mensahe ng ‘Gintong Tinig,’ at maging inspirasyon at pag-asa sa ganitong panahon na kailangang matutunan nating i-appreciate ang isa’t isa at kung anong meron tayo,” she said.
In the meantime, she will continue nurturing her dream of making it big and using her voice to reach out to her audience.