Toyota PH bullish as it marks 32 years


    Toyota marked its 32 years of operations in the Philippines very hopeful the company and the country would come out stronger from  this health crisis, the most challenging one it said it has faced so far.

    “In our over 30-year history, we have faced many challenges but this is by far the most challenging we have seen.  One thing I am sure of: this will be our finest moment. We will draw on our collective strength to support government in its recovery efforts and we will assure our customers and each one in our Toyota family that we will stand by each other every step of the way,”  said Alfred Ty, chairman of Toyota Motor Philippines Corp. (TMP), in his message to team members.

    At the virtual celebration, Ty said:

    “This crisis is surely a very challenging experience for everyone.  But as market leader, it is our responsibility to elevate customer service even in these most difficult times. We will redouble our efforts in helping to bring the Philippine economy back on track to a better tomorrow.

    Atsuhiro Okamoto, TMP president,  shared his optimism about the fight against the new coronavirus disease 2019 virus.

    Okamoto pointed to the success of countries like New Zealand and Thailand in their efforts to contain infections.

    “Other countries have shown that this virus can be controlled. We will get there, too, if we continue our adherence to the necessary health protocols.  We will win this battle,” he said.

    In 2019, Toyota ended the year with its 18th consecutive triple crown – number one in sales overall, in  passenger cars and commercial vehicles. In all but three of its 32-year history, Toyota was the Philippines’ number one car brand.

    Since 1988 until June 2020, TMP has put 1.78 million Toyota vehicles on Philippine roads. From only three initial models in its line-up,  TMP now offers 78 models and variants, including the Vios, Innova, Hilux, Fortuner, Wigo, Rush, Avanza and Hiace. It has also introduced a growing number of hybrid electric vehicles and a whole range of luxury products under its Lexus brand.

    At the end of 2019, TMP provided livelihood to 55,000 Filipinos across its entire supply chain. It has made cumulative investments of P64 billion and paid P384 billion in cumulative taxes and duties.

    Annually, TMP generates exports of $1 billion in Philippine-made local parts.

    Since it started its local production in 1989 until June 2020, TMP has produced almost 880,000 units.

    TMP is transitioning to a mobility company. Together with its 71 dealers nationwide, Toyota is transforming itself into a one-stop solution provider to meet the growing mobility needs of Filipinos. TMP has expanded its services to include Toyota Financial Services, Toyota Insure Program and Toyota Certified Used Vehicles.

    It has started offering Connected Auto Loans, Full Service Leases and a newly launched Kinto package that is similar to a vehicle subscription program. TMP is also piloting On-Demand Shuttle services with the Department of Transportation and offering Fleet Management Services to select partners.

    TMP has ramped up its program of digitalization through new initiatives such as the launch of a virtual Toyota showroom, a new MyToyotaPH app that puts maintenance of your Toyota vehicle on your mobile phone and even an exciting new Supra GT Cup race experience in place of the well-followed Vios Cup.