Tanduay products continued to receive accolades from international wines and spirits organizations and, most recently, the 165-year-old company won the much-coveted “Brand of the Year” award from the Global Advisory Council of the World Branding Forum.
“We are doubly honored to receive this recognition this year as 2020 has been a really challenging year for all brands. As we always say, ‘Tibay ng Loob, Tibay Tanduay.’ Our resilience has always been our greatest strength as a brand,” said Paul Lim, Tanduay senior vice president for Sales and Marketing.
This is the sixth consecutive year that Tanduay has won the Brand of the Year Award in the rum category of the World Branding Awards, the premier awards program of the World Branding Forum. Winners of the World Branding Awards are judged through three streams – Brand Valuation, Consumer Market Research and Public Online Voting. To be held at Kensington Palace in London this year, the awards will see some of the best brands from across the globe honored.
Previous winners of the awards include Apple, Barclays, BMW, Coca-Cola, Del Monte, Guinness, Heinz, HSBC, LEGO, Louis Vuitton, McDonald’s, Nescafé, Shell, Spotify, the University of Oxford and VISA.
Tanduay continued its growth trajectory in 2020. It launched a digital sales platform, shots.ph, to make it easier for its customers to purchase its products. Consecutively, Tanduay introduced three new cocktail flavors – piña colada, strawberry daiquiri and green margarita – via its new e-commerce website. It likewise launched a spoken word video series that related stories of this generation.