Radisson Hotel Group (RHG) is expanding its footprint in the Philippines, currently its third biggest market in Asia-Pacific after China and India.
Andre de Jong, vice president for operations in Southeast Asia & Pacific of RHG, said the company will open the Park Inn by Radisson in Bacolod City, Negros Occidental in 2020 and the Radisson RED Cebu Mandaue in 2022.
These will add over 290 additional rooms to the group’s inventory of 1,100 rooms in five hotels.
These include Radisson Blu Cebu, Park Inn by Radisson hotels in Clark, Pampanga and Davao City.
Its most recent openings are Park Inn by Radisson Iloilo and Park Inn by Radisson North EDSA.
De Jong said RHG is eyeing secondary and tertiary locations such as Baguio and similar areas with increased connectivity.
He said RHG holds a fair market share in areas where it operates.
The Philippine expansion is part of RHG’s five-year growth plan in the region.
The Bacolod property is in partnership with SM Group while the Mandaue hotel is in partnership with Cebu Landmasters Inc.
“The future potential in the Philippines is significant because of tourism numbers… the big piece is domestic travel due to increased connectivity, a growing middle-class, (the development of) new destinations such as second and third tier cities where travel has become possible,” De Jong said.
RHG is currently operating two of its seven brands in the country.
Across the five hotels, RHG employs 700 workers in the Philippines.