Pru Life UK Investments appoints new CEO


    Pru Life UK Asset Management and Trust Corporation (Pru Life UK Investments), the asset manager of leading insurer Pru Life UK, has appointed Lee C. Longa as its Chief Executive Officer (CEO).

    The appointment received approval from the Bangko Sentral ng Pilipinas in June 2020, followed from Longa’s promotion as Director in September last year.

    As the company’s CEO, Longa is committed tosteering the company to become the asset management company of choice by investors.

    “I am pleased to take the helm at Pru Life UK Investments, and I look forward to delivering on our vision of ensuring a sound financial future for Filipinos and their families,” Longa said.

    “Amid these unpredictable and challenging times, I am confident that we can continue to empower our clients to build their wealth and help them recover from the financial strain brought on by the ongoing pandemic.”

    Longa has a wealth of experience across various positions in the insurance and investments industry.

    Prior to his appointment as CEO of Pru Life UK Investments, Longa served as EVP and Head of Bancassurance & Alternative Market at Pru Life UK from 2013 to 2019. Before that, he was Pru Life UK’s SVP and CFO from 2010 to 2012, where he initiated and developed funds for the company to access offshore investments and significantly contributed to Pru Life UK’s business.