Pinoys assertive as consumers

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    Filipino consumers are moderately empowered and assertive in seeking redress for their complaints.

    Results of the Asean Consumer Empowerment Index (ACEI) Survey in 2020 of the Asean Committee on Consumer Protection (ACCP) showed Filipino consumers scored 90 out of 130 questions of the survey.

    On the consumer awareness category, the data shows that respondents were highly aware of their consumer rights and business obligations; however, they have low awareness level on the various consumer advocacy and other education programs.

    Consumers scored highest in identifying deceptive business practices and unfair contracts but scored lowest in comparing products (price, terms and conditions, and label) before making a purchase.

    The ACEI country survey was successfully facilitated by the Department of Trade and Industry for 1,010 respondents between January and March last year.