PHirst Park Homes eyes P3.5B sales from 2 projects


    Century Properties said its unit PHirst Park Homes Inc. (PPHI) plans to launch two more projects in Laguna and in Batangas this year.

    These will generate an estimated P3.5 billion in total sales value from 1,912 units and additional 22 hectares of land bank for the company.

    With the two projects, PPHI has collectively launched 117 hectares of property with a total of 10,839 units valued at P19 billion since the company started in 2017.

    Ricky Celis, PPHI president, said this year’s launches are in line with the company’s goal to roll out 33,000 homes by 2023.

    “With the consistently strong market demand, PHirst Park Homes continues to be bullish in expanding its footprint in key growth centers in Luzon. We hope families can also take advantage of the opportunity this season to own a brand-new house and lot at a very good price,” said Celis.

    Celis said the two new projects are the 9-hectare property in Calamba, Laguna with 891 units is slated to launch on November 23 and the initial 13 hectares in Nasugbu, Batangas with 1,021 units .

    PHirst Park Homes currently has four projects: the first Central Luzon project in Pandi, Bulacan was recently launched on October 19, its fourth horizontal community after the 26-hectare PHirst Park Homes Tanza (Cavite), the 20-hectare PHirst Park Homes Lipa

    (Batangas), and the 18-hectare PHirst Park Homes San Pablo (Laguna).
    The company has completed 517 units and sold 4,630 homes valued at P7.7 billion as of October 2019.

    PHirst Park Homes is a joint venture company of Century Properties Group with Japan’s global business enterprise Mitsubishi Corp.

    The company targets to roll out 11 more out of 15 master-planned communities in the next four years to address the country’s reported backlog of 6.6 million housing needs.