The Philippines targets to generate $160 million in sales at the world’s biggest import expo trade fair in China, according to Secretary Ramon Lopez of the Department of Trade and Industry (DTI).
This is just half of the $300 million sold last year but still higher than the $124 million sold the first year the China International Import Expo (CIIE) was staged in 2018.
This is the country’s third participation in CIIE being held at the National Exhibition and Convention Center in Shanghai until November 10.
CIIE Lopez attributed the decline to the constraints faced by not just the Philippine participants are facing due to the pandemic.
No Philippine exhibitors will be physically present as this the first time for the Philippines to experiment with hybrid show format where there will be a mix of physical product presentation in the pavilion by officers of the country’s trade posts in China and online business-to-business matching between local companies and Chinese buyers.