The Philippines slipped 10 notches to 96th in the UNCTAD’s Business-to-Consumer (B2C) E-commerce Index 2020, from 86th in the previous report, outranked by peers in Asean by huge gaps.
The UNCTAD B2C E-commerce Index measures an economy’s preparedness to support online shopping.
The proportion of Filipinos using the internet as of 2019 is 65 percent of total population but of that only 17 percent shop online based on 2017 data. As a share of population, only 9 percent shop online.
The UNCTAD report also showed only 35 percent or Filipinos 15 years old and above have an account for online shopping.
The Philippines scored poorly in access to secure internet servers at 39 and reliability of postal services and infrastructure at 40
The country’s index value dropped 5.1 percent to 44.7.
The index scores 152 nations on their readiness for online shopping, worth an estimated $4.4 trillion globally in 2018, up 7 percent from the previous year.
Countries are scored on access to secure internet servers, reliability of postal services and infrastructure, and the portion of their population that uses the internet and has an account with a financial institution or a provider of mobile money services.
The Philippines bested only Lao PDR, Cambodia and Myanmar which ranked 101st, 117th and 130th, respectively.
Singapore landed at fourth with nearly 9 in 10 of its citizens having access to the internet and of which 98 percent have accounts.
Malaysia placed 30th and exhibited the biggest improvement in the index value. Thailand and Vietnam ranked 42nd and 63rd, respectively.
For the first time, Switzerland led the index, just ahead of the Netherlands, with 97 percent of the Swiss population that used the internet in 2019 The only non-European economies among the top 10 are Singapore, ranked fourth, and Hong Kong (China) in the 10th position.
The 10 developing countries with the highest scores are all from Asia and classified as high-income or upper-middle-income economies.