The Philippines aims to be the top creative economy in Asean in terms of size and value by 2030.
The Department of Trade and Industry (DTI) aims to boost Philippine exports in services through the creative industry.
The DTI has launched the Creative Economy Roadmap that has priority initiatives and subsectors where public and private sectors collaborate to accelerate the economy.
The priority initiatives include policies, industries, clusters, cities, tourism, and education.
Priority sectors include advertising, film, animation, game development, and graphic arts and design.
“We need to look at creative industries that can bring in economic growth. Apart from making our creative talent pool more competitive and attractive in international markets, we are also pushing for more trade and intellectual property rights activities,” said DTI Secretary Ramon Lopez at the National Export Congress on December 6.
Lopez said the creative industry is a high value adding sector and the the Philippines has a natural competitive edge in this area considering the rich pool of Filipino talents.
In 2018, exports of services reached $38.4 billion. Information technology (IT)-related services generated $22.67 billion ,accounting for 59 percent and non-IT services accounted for $15.7 billion representing 41 percent.
The IT-related services are composed of telecommunications, computer and information services, other business services and audio-visual services. Under other business services, which include some creative industry sectors such as animation, game and software development, garnered 73 percent or $16.45 billion of the total exports of IT-related services.