Ovialand eyes P1B sales

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    Ovialand Inc. expects to sell P1 billion worth of housing units that will be financed by PagIBIG fund this year.

    Pammy Vital, Ovialand president, said the company expects to a portion of the 600 housing units it will complete this year from projects in Laguna and Quezon.

    “About 70 percent of these house and lots have been sold and our home-buyers are waiting for the turnover of their units,” said Vital.

    The company currently has four developments in Laguna and Quezon.

    The southern Luzon-focused developer which has projects like  Sannera and Savana in San Pablo, Laguna and Cailya in Candelaria, Quezon targets emerging middle class Filipino home-buyers for its units.

    Vital said the company is looking at tapping into the millennial homebuyers who are starting their young families, comprising 75 percent of the country’s end-user market.