Mobile wallet solutions beef up digital offerings


    Digital payment providers PayMaya Philippines and GCash yesterday launched new service offerings that would further boost the online transactions of merchants and customers.

    PLDT Inc. digital financial unit PayMaya introduced the PayMaya Mall, the latest feature in the PayMaya app that offers a one-stop shop experience to users as they can shop from over 100 merchants.

    “With this initiative, we are bringing our partner merchants closer to our more than 28 million customers nationwide. Consumers, on the other hand, can get their regular shopping done from the convenience and safety of their own homes while enjoying exclusive perks and rewards – all through the PayMaya app,” said Shailesh Baidwan, PayMaya president.

    Among the biggest brands in the food, retail, pharmacy, grocery and fashion industries that are already present in the PayMaya Mall are Jollibee, McDonald’s, Goldilocks, Rustans, Park Outlet, Mercury Drug, Rose Pharmacy, Landers, All Home and Boozy.

    PayMaya said more brands are coming soon as it taps into its network of over 116,000 merchant touchpoints.

    Last year, PayMaya processed over P95 billion worth of online shopping transactions, helping push the share of digital payments for e-Commerce past 50 percent versus cash, based on industry estimates.

    “With our push towards embedded commerce within the PayMaya app, we aim to help foster the growth and recovery of local businesses. At the same time, we are offering a more convenient and rewarding shopping experience to all our PayMaya users,” said Mark Jason Dee, PayMaya head of growth marketing.

    On the other hand, Globe Telecom Inc.’s mobile wallet GCash has partnered with Rakuten Viber and Globe myBusiness to extend its payment services to micro, small and medium enterprises (MSMEs) to give them new revenues by shifting from offline to online business.

    The new partnership makes FoodPH transactions convenient and safer for merchants and customers through QR codes.

    These QR codes have been first made available for merchants on FoodPH, Viber’s very own food directory. Through this partnership, FoodPH merchants can make online food orders more convenient for their buyers. To receive payments, they can simply send their GCash QR code to their customers, who can easily scan the code using the GCash app to pay for their orders.

    New FoodPH merchants can get their own GCash QR code upon signing up, while existing ones can do the same via a link that is provided to them via the bot.

    In a virtual press briefing, Fred Levy, GCash chief commercial officer, said the partnership gives MSMEs a new payment option as they shift their business from offline to online.

    “GCash used to generate QR codes only for bigger businesses to help them streamline their point-of-sale transactions. Along with Viber, we have realized that MSMEs, especially food businesses that have been hard hit by the pandemic, will also greatly benefit from this feature,” Levy added.

    “We’re proud that we’re doing this with Globe myBusiness, which is the country’s leading partner for MSMEs, and GCash, which is the leading mobile wallet in the Philippines with at least 30 million subscribers. Our Viber users deserve no less,”David Tse, Rakuten Viber senior director, said.

    Launched in December 2020, FoodPH is Viber’s official food directory where users can search for a specific type of food, a certain cuisine or look for a dish based on location.

    Viber’s latest partnership with GCash comes after the messaging app announced last year its plan to become an all-in-one app, moving towards fintech by making in-app payments available to everyone.