Mobile video services in the Philippines improved this year as compared last year, according latest report of OpenSignal.
But in its November State of Mobile Video Experience report, OpenSignal said the Philippines remains at the bottom 25 percent of countries, ranking 88 out of 100 countries.
Still, mobile video experience for Filipinos jumped up one category from “poor” in August to October 2018 to “fair” category in the August to October 2019 survey.
The Philippines is among the “ sizable 28 percent” of countries ranked just fair for mobile video experience. It joins other large markets Indonesia, the Philippines, Russia, and even the United States in this category.
Similar gains were made in Cambodia and Nigeria and the Philippines, where the experience also jumped up one category.
Nine percent of countries of those covered by the survey suffered poor mobile video experience, OpenSignal said.
The report noted that In large emerging economies like Indonesia and the Philippines, the challenge for carriers is “every bit as acute as it is in developed markets, because consumers routinely rely on their phone as their main, sometimes their only, digital device.
In Asia Pacific, OpenSignal said Singapore was the top-ranked country in Asia for mobile video experience, with a score of 74 up from 67 a year ago.
Australia ranked second, followed by Taiwan, South Korea and New Zealand.
In total, seven countries across Asia rated very good for video experience, but no country in the region yet enjoys an excellent mobile video experience, despite it being home to some of the world’s most advanced mobile markets.
OpenSignal measures the average video experience users on 3G and 4G networks for each operator.
The methodology involves measuring real-world video streams and uses an International Telecommunication Union (ITU) based approach for determining video quality.
The metric calculation takes picture quality, video loading time and stall rate into account.
Meanwhile, OpenSignal expects the launch of fifth generation technology (5G) to help improve the quality of video but the availability of devices and spectrum still a challenge.
Currently, OpenSignal said in Asia Pacific, there are not enough 5G smartphones in use for the impact of 5G on mobile video viewing to be visible.
“But in 2020, Opensignal expects that 5G users will be able to experience a consistent HD (high definition) video stream more often and in more locations than in 2019.”
However, this is dependent on the availability of this critical mid-band spectrum.
In parts of Southeast Asia, the US and South America availability of this spectrum is limited in the short term. While carriers will launch 5G, we do not expect to see the same immediate boost to wireless capacity.
In those markets where mid-band spectrum release for wireless operators is held up, regulators and carriers can use the international comparison in this Opensignal State of Mobile Video Experience report