Mister Donut offers innovative franchise scheme at low cost


    Mister Donut has launched a franchising scheme that gives franchisees a 90-day trial period to test if their store locations will be profitable or not.

    Mister Donut’s Business Trial Package entails a cash outlay of as low as P100,000 covering the rental of the assets, basic small wares, COVID shield, and team member uniform, crates cabinet, mobilization fee, product deposit, and incidental expense bond.

    To apply, a prospective franchisee must have a readily available site with a minimum size of four square meters.

    Cherryl B. Carino, franchise management head at Mister Donut, said after three months of trial, a test market location can be converted to a regular store. For a site to pass, it must yield an actual profit of at least P10,000 per month and show an ROI (return on investment) potential of within 24 months.

    “If it passes the metrics for feasibility and viability, the franchisee will now pay the Franchise Fee and invest on a regular package suited to the location,” Carino said.

    If the test market store is not feasible, however, the shop will be closed.  The franchise applicant may opt to propose another location and run a test market store again.

    The package costs of Mister Donut’s regular franchise offers are P285,000 for indoor kiosks, P380,000 for outdoor kiosks, P500,000 for inline kiosks, P1.4 million for counter cafes, and P2.4 million for dine-in types.

    . Of the P100,000 investment, P50,000 is refundable.

    Mister Donut currently has over 500 stores nationwide, 94 percent of which are franchised.