MARKETING BOARD

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    New hybrid handwashing facilities

    In partnership with P&G, Safeguard Philippines and Department of Health, two handwashing facilities were turned over to the Marikina City Government on October 29, to help ensure the safety of the frontliners, staff and patients who will use the quarantine facilities at the Marikina Sports Center.

    The project is under Manila Water Foundation’s WASH in Pandemic program, which aims to deliver immediate water access, sanitation, and hygiene (WASH) interventions in the “new normal”. This partnership is an integrated approach, to combine efforts with Safeguard’s Safe Philippines campaign, which aims to encourage Filipinos to adopt proper hand hygiene habits wherever they go.

    Like the other hand hygiene facilities built under the WASH in Pandemic program, the handwashing facilities feature a “hybrid” design. This allows users to turn on the faucets of the facilities in two ways: either via a lever that can be used by a hand or an elbow, or by using a foot pedal. There is also a one-meter distance between faucets to observe physical distancing. Children and persons with disabilities (PWDs) may be able to access the facility through a ramp and a lowered sink. Each facility is built with three faucets with soap containers and are installed with signages about COVID-19 precautionary measures, proper handwashing, and the responsible use of water.


    SMC readies food relief effort for Bicol, other hard-hit areas
    in Southern Luzon

    San Miguel Corporation (SMC) is mobilizing its resources to quickly deliver much-needed food relief to the Bicol region and other provinces hit by super typhoon Rolly.

    SMC president and chief operating officer Ramon S. Ang said that the company is channeling, initially, food products for Albay, Catanduanes, Sorsogon, Camarines Norte, Camarines Sur, Quezon Province, Romblon, Marinduque, Laguna, and Batangas.

    The company, according to Ang, expects the amount of food donations to go higher as it looks to deliver aid to more affected provinces in the coming days.

     “Right now, through our own people on the ground and upon coordination with various officials, we are trying to move as fast as we can to get food aid to hard-hit provinces,” Ang said Monday morning, just a day after super typhoon Rolly battered Bicol region.

    The super typhoon also affected many other areas in Luzon, including Cavite, Metro Manila, and parts of Pampanga, Zambales, Bulacan, Rizal, Mindoro among others.

    ”As we get a better hold of the situation in many areas—especially in terms of whether roads are already passable, and as to where aid can be brought—we will work to bring more food supplies to our affected kababayans through whatever means necessary,” Ang said.

    “Our people are already moving, and we will continue to reach out to more officials and provinces to extend help. At this time of great need, every effort goes a long way for our countrymen,” he added.

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    Howloween drive-thru at SM City BF Paranaque

    Fur babies dressed in delightful and creative Halloween costumes during the country’s first ever Howloween Pet Drive-Thru Trick or Treat held recently at SM City BF Paranaque. During the event, they took part in the drive-through pet blessing, received treats from well-known pet brands as well as a Halloween loot bag filled with goodies and treats as their pasalubong for kids and other family members at home. Photo shows Gina Evangelista with her adorable fur babies, Peanuts, in a COVID-inspired costume, and Freya, as Strawberry ShortcakeFur babies dressed in delightful and creative Halloween costumes during the country’s first ever Howloween Pet Drive-Thru Trick or Treat held recently at SM City BF Paranaque. During the event, they took part in the drive-through pet blessing, received treats from well-known pet brands as well as a Halloween loot bag filled with goodies and treats as their pasalubong for kids and other family members at home. Photo shows Gina Evangelista with her adorable fur babies, Peanuts, in a COVID-inspired costume, and Freya, as Strawberry Shortcake

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    Honda now on Lazada

    Honda Cars Philippines Inc. (HCPI) has launched its flagship store on LazMall in partnership with Lazada Philippines.

    Through Honda’s flagship store on Lazada’s LazMall, customers can now purchase vehicle reservation vouchers for select Honda models at their own convenience.

    Reservation vouchers purchased through Honda’s LazMall flagship store may now be availed at the 22 Honda Cars dealerships nationwide.

    Customers can also take advantage of the exclusive discounts and promos to be offered by Honda during Lazada’s special sale events. Honda’s LazMall flagship store will soon be offering more products such as Honda genuine vehicle parts, accessories, and other merchandise.

    As part of Lazada’s upcoming 11.11 sale this November, Honda together with Lazada will be raffling off one  All-New Honda City 1.5 S CVT. T


    Accenture launches new brand campaign

    Accenture has launched a sweeping brand campaign and new company purpose designed to inspire organizations to embrace change to create more value for the benefit of all

    The new brand campaign, “Let there be change,” will triple the company’s annual media spend to $90 million. Developed with acclaimed creative agency Droga5, part of Accenture Interactive, the campaign depicts change — both seismic and small — optimistically capturing its power and beauty and reflecting the depth and breadth of Accenture’s expertise.

    To create this shared success, the company is pioneering “360° Value”— helping clients transform and reinvent their businesses, reskill their employees, or become more sustainable. This builds on Accenture’s successful rotation to “the New,” with approximately 70 percent of its business now in digital, cloud and security, which is critical at a time when scale matters to help its clients transform their entire enterprises.

    Accenture’s purpose — to deliver on the promise of technology and human ingenuity — will guide the company’s strategy, priorities, and the opportunities it creates for its more than 500,000 people. Accenture reflects the human ingenuity of Accenture’s talented people and their commitment to using technology to deliver value for all its stakeholders.


    PCTA makes learning more accessible

    The Philippine Cable and Telecommunications Association (PCTA) has partnered with the Department of Education (DepEd) and Knowledge Channel to provide easier access to students through televised learning materials that will be aired on TV for students.

    Together, the PCTA member-cable operators are serving 75 percent of the total cable TV subscribers in the Philippines.

    The partnership was sealed through a signing of a Memorandum of Understanding (MOU) with the DepEd and the Presidential Communications Operations Office (PCOO) to make full use of their cable TV systems activating their member operators participation in this national effort of airing DepEd TV programs for school year 2020-21.

    PCTA members have agreed to air informational materials from DepEd TV that are standardized for academic institutions nationwide. Many remote areas will be covered by the service.

    Aside from airing DepEd TV materials, PCTA also announced a partnership with Knowledge Channel which encourages PCTA members’ cable systems to include Knowledge Channel in their line-up and air its TV-based educational content.

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    Innovative selling, shifting market needs driving AboitizLand sale

    After several months into the country’s general community quarantine (GCQ), average monthly sales of Aboitiz real estate arm Aboitiz Land, Inc. have already exceeded pre-pandemic levels, reflecting the impact of innovative selling techniques and the shifting preferences of property seekers.

    AboitizLand’s reservation sales for the months following the community quarantine have averaged above 80% of original targets despite lockdown restrictions, and is well on its way to exceed its 2019 performance.

    “We are seeing sustained demand for our residential developments despite the limitations brought about by the pandemic. We are attributing this to a shift in our customers’ preferences towards houses and lots in next-wave cities, as bigger living areas, open spaces and amenities become more essential for work-life balance for people in quarantine,” says David Rafael, AboitizLand President and CEO.

    AboitizLand’s residential developments, located in emerging growth centers in Central Luzon, Batangas and in Cebu, are far enough from the congestion and noise of the metropolis but close enough to be able to drive to the familiar sights and sounds of the city, thanks to good road infrastructure networks.

    AboitizLand is one of the first developers to respond to changing market needs by taking their operations online and offering end-to-end, digital-based homebuying.

    To know more about how life is better at AboitizLand through its contactless homebuying service, visit the website at www.aboitizland.com.