MARKETING BOARD

    606

    Isuzu PH ‘Kasama Mo’ 2nd round of donations to partner institutions

    Isuzu Philippines Corporation donated on October 1 sets of personal protective equipment (PPE) to its partner institutions Caritas Manila, Philippine Coast Guard, and Philippine Red Cross. This activity represents IPC’s second round of donations under its “Kasama Mo” campaign launched last June 1, with aims to provide aid to partner institutions.

    The “Kasama Mo” campaign has been IPC’s continuing response to the global pandemic. Faithful to IPC’s value of being “Your Responsible Partner”, the “Kasama Mo” campaign actively promotes the importance of sharing and caring and gives an opportunity for Isuzu customers and stakeholders to support frontliners with every Isuzu vehicle produced and bought. The PPE sets are utilized by the partners’ brave and devoted frontliners who continue to risk their lives for their fellow citizens.

    For the October 1 activity, a total of 296 sets were donated to Philippine Red Cross, Caritas Manila (294 sets), and the Philippine Coast Guard (147 sets). Representatives of IPC held simple turnover rites at the partner institutions’ satellite offices in Manila (for Caritas Manila, and the Philippine Coast Guard) and Santa Rosa City in Laguna (for Philippine Red Cross).

    IPC President Hajime Koso has vowed IPC’s continuing support for the country’s medical frontliners. “We assure our partner organizations that this will not be the end of our assistance to them, as we vow to continue to support them in fighting this pandemic,” he stressed.

    To know more about IPC’s “Kasama Mo” campaign, and how to support frontliners with every purchase of an Isuzu vehicle, log on to www.isuzuphil.com, or get in touch with any authorized Isuzu dealership.

    Google PH arms MSMEs with tools to recovery

    Google Philippines has rolled out a program that will train micro, small, and medium enterprises (MSMEs) to grow their business efficiently and features cut out for the sector.

    MSME Caravan gives MSMEs access to digital tools such as Google My Business and Primer app, and as well as to experts.

    Since its launch in February, the training program has reached more than 14,000 business owners.

    Google also offers free listings on Google Shopping tab which gives MSMEs free product exposure and shoppers access to more products and advertisers augmented paid campaigns.

    Google also supports tourism through the Explore tab on Google Maps where people can get recommendations that range from restaurants and shopping malls to cultural attractions and other tourism activities

    HRAP signs MOU for building resilience in the Philippine hotel industry

    The Hotel and Restaurant Association of the Philippines (HRAP) and a group of graduate students of the Executive Master in Disaster Risk and Crisis Management (EMDRCM) Program of the Asian Institute of Management (AIM) signed last September 10 a Memorandum of Understanding (MOU) to co-create the Disaster Resilience Rating for Hotels – the first of its kind in the world.

    The DRRH, anchored on the Resilience Programming Framework (RPF) of startup social enterprise Resilient.PH, hopes to evaluate the existing hotel policies, programs, tools, trainings, and systems related to the prevention, mitigation, preparation, response and recovery from identified disaster risks.  While there are already existing certifications on disaster preparedness and safety, this is the first ever industry co-developed rating on resilience.

    According to HRAP President Eugene Yap this partnership is welcome as it is committed to ensuring that both guest and employees are safe in facing disaster threats particularly “at an opportune time when all stakeholders are being called upon to support government programs in attaining disaster resilience.”

    The DRRH Project Team is headed by Randell Kitt Botero.

    EMDRCM Program Director Marqueza Cathalina Reyes lauded the partnership citing their goal “for our students to build bridges and linkages so that various stakeholders can come together and make the necessary transformation in society.”

    Other members of the project team are Richard Legards, Joel Gabino, Walter Panganiban and Dennis Plaza. The team expects to complete the DRRH by the end of the year and implemented by 2021.

    Asia Brewery launches healthy soda

    Asia Brewery Inc. launched in the market a brand new soda drink, Sunkist Freshie, a caffeine-free carbonated drink with essential vitamins and minerals, but with no sugar added.

    Naturally sweetened with Stevia and fruit juice, Sunkist Freshie is a healthy alternative drink  to those who love satisfying soda cravings.

    Sunkist Freshie, as the “good soda,” contains Vitamin A , Vitamin D and Calcium, Iodine and Vitamin B12. It  comes in two non-traditional flavors: Yoghurt and Apple

    Mandaluyong residents go cashless

    Residents and workers of Barangay Namayan in Mandaluyong City can now enjoy cashless transactions in their community as the local government has tapped PayMaya, in cooperation with PLDT Enterprise.

    This is the first barangay-level “cash-lite” community initiative in the Philippines.

    Residents of Barangay Namayan are now equipped with PayMaya-powered citizen IDs that both serve as an identification card and a payment card linked to the mobile phone. Citizens can use their PayMaya app and cards for everyday transactions such as buying from neighborhood stores, shopping online, sending money, paying for bills, availing of digital goods, and many more.

    Barangay employees, meanwhile, can expect a safer and more efficient disbursement of their salaries as they are now set to receive their monthly pay through their own PayMaya-powered citizen ID card.

    Small businesses can now utilize PayMaya Negosyo, an app the allows MSMEs to accept cashless payments via PayMaya QR in-stores, as well as PayMaya Send Money and Bank Transfers online. Smart Padala by PayMaya agents are also present around Barangay Namayan.

    GeoClean offers solutions to deal with the pandemic

    Philippine GeoGreen Inc., a leading provider of environment-friendly products, recently formed a business arm GeoClean  that aims to provide smart solutions to businesses and households to allow them to cope with new coronavirus disease pandemic and other infectious diseases.

    “The mission of GeoClean is to provide cutting-edge technology for the new normal,” said  Liza Morales, chief executive officer of Philippines GeoGreen.

    GeoClean currently offers products certified by the US Environmental Protection Agency, UL Standards, and other internationally-recognized product standards such as Freshaire UVC and Big Ass Fans Clean Air technologies. These products reduce by 99.9 percent of SARS Cov2, the coronavirus strain that causes COVID-19.

    Morales said FreshAire UVC products have disinfection capability that work well with existing heating, ventilation and air conditioning systems while Big Ass Fans have built-in mechanisms that provide ventilation, ultraviolet light, and needlepoint ionization disinfection systems.

    Disinfection systems offered by GeoClean are ideal for hotels, homes, sports complexes, shopping malls, restaurants, offices, industrial facilities and others pay for themselves in as short as one year as they reduce the cost of maintaining air conditioning systems and bring down energy cost due to improved efficiency.

    Colegio de San Jose partners with Globe

    Globe will help bring virtual learning to fruition at Colegio de San Jose through Brightspace Learning Management System (LMS) Lite.

    The Brightspace LMS Lite serves as a platform for Colegio de San Jose to create and deliver learning materials for students, thereby making education accessible for all.

    By bridging teachers to information and technology that enable continuous learning, especially during times of crisis, Globe continues to prove itself an invaluable partner in promoting 21st Century Learning and in improving resilience in education.

    BDO Foundation COVID testing in Mandaluyong

    As part of efforts to contain COVID-19, BDO Foundation has joined forces with Go Negosyo, hospitals and local government units for the implementation of pooled RT-PCR testing in Makati City, Cebu City and Mandaluyong City.

    BDO Foundation, the corporate social responsibility arm of BDO Unibank partnered with Go Negosyo, the Philippine Children’s Medical Center (PCMC), the Philippine Society of Pathologists (PSP) and the local government of Mandaluyong to sponsor pooled testing in the city.

    The initiative was launched recently in an online event witnessed by BDO Unibank and BDO Foundation chairperson Teresita Sy-Coson and BDO Unibank president and chief executive officer Nestor Tan.

    “We are a big supporter of pooled testing as it will lower the costs and improve the timing of information, which will help greatly in our fight against this pandemic. This is how we can help our frontliners and our critical support staff that is necessary in the servicing of the economy. I hope that in our small way, BDO Foundation and BDO Unibank can help in our fight against this common difficulty,” Tan said.

    Also present at the virtual event were BDO Foundation president Mario Deriquito and BDO Foundation trustees Evelyn Salagubang, Lazaro Jerome Guevarra and Ma. Corazon Mallillin. They were joined by Go Negosyo founder Joey Concepcion, PCMC COVID-19 laboratory head Dr. Raymundo Lo, PSP president Dr. Roberto Padua Jr., Iloilo 1st district representative and pooled testing consultant Dr. Janette Garin, and Mandaluyong City mayor Menchie Abalos, who lauded the initiative as “a worthy undertaking”.

    The mayor said local government officials will prioritize the testing of the city’s medical frontliners, jeepney drivers, tricycle drivers and market vendors.