MARKETING BOARD

    1332

    7-Eleven joins COVID info drive

    Philippine Seven Corp.(PSC),  the exclusive licensor of 7-Eleven in the Philippines, has partnered with the Department of Health’s (DOH) BIDA Solusyon Campaign to take the fight against COVID-19 to the barangay level.

    The company has installed a COVID-19 update poster in each of its 2,951 stores nationwide updated daily showing the number of active cases and the trend in the barangay where the store is located.

    The barangay information drive reflects the private sector’s contribution towards the DOH’s transition from a top-down approach towards managing COVID-19, to one that focuses on strengthening the pandemic response at the grassroots.

    This augments the Department of Interior and Local Government’s (DILG) Barangay Health Emergency Response Teams (BHERTS). Through the information drive and other capacity-building initiatives for the LGUs and their respective BHERTs, 7-Eleven, the DOH, and the DILG seek to empower more people with the ability to protect themselves from the virus.

    7-Eleven is also launching a Bidang Barangay Contest in more than 50 major cities and municipalities nationwide.

     

    PLDT KaAsenso empowers MSMEs

    PLDT Home is now powering micro, small and medium enterprises (MSMEs) or the minigosyantes in the country to thrive and grow their businesses online with the new and improved PLDT KaAsenso Program.

    Through PLDT KaAsenso, entrepreneurs are not only provided with strong and stable internet connection, they also get free training sessions to equip them with the necessary tools and know-how that they will need as they start their online businesses, as well as free access to a wide range of e-commerce tools which will allow them to maneuver their way through today’s digital and online transactions.

    To further assist MSMEs, the telco giant has likewise partnered with companies like PayMaya, UnionBankGlobalLinker, GrabExpressMadiskartengBoss Club, and sulit.ph to ensuredigital solutions are made even more accessible, coupled with safe and secure seamless transactions.

    Business owners can also opt to attend some virtual seminars and workshops to learn how to start a business from scratch.

    The newest PLDT KaAsenso Plans aim to empower businesses during the pandemic by providing high speed PLDT Fibr connections at very affordable prices.

     

    Aboitiz-supported coop hits P100M in assets

    TMPC members who learned how to bake bread through the Aboitiz Foundation’s livelihood skills training programs.

    Months before its December 2020 target, Benguet-based Thanksgiving Multi-purpose Cooperative (TMPC) hit  P100 million  in assets, with  the support  of Aboitiz Group subsidiaries namely Hedcor Inc. and Pilmico Foods Corp. and its corporate development arm Aboitiz Foundation Inc.

    What was once a small all-women cooperative with an initial membership of 22 and a starting capital of only P102,500 has now become an 800-strong membership that owns a total asset of over P100 million, including its four-storey building along Camp 6, Kennon Road in Tuba, Benguet.

    TMPC is a multi-business cooperative that offers loans, savings and time deposits, as well as miscellaneous services such as photocopying and bookbinding.  The Aboitiz Foundation, in collaboration with Hedcor and Pilmico provided financial assistance, capacity-building, as well as livelihood skills training for its members such as dressmaking and baking, among others.

     

    PayMaya supports teachers, students

    PayMaya is helping teachers and their students through various promos and programs as  the education sector shifts to digital.

    In partnership with Gabay Guro, the flagship advocacy program for teachers of the PLDT-Smart Foundation, PayMaya will serve as the “e-Wallet” of the newly-launched Gabay Guro app, enabling teachers to do basic financial transactions such as sending money, paying their bills and purchases, and buying airtime load. They can also gain extra income opportunities as well, aside from being able to access teaching tools, resources, and the Gabay Guro online community.

    PayMaya will also be working with PLDT-Smart Foundation in integrating financial education with current Gabay Guro online trainings to help teachers manage their finances better.

     All teachers have to do is download the PayMaya app, register for an account using their mobile number, and enter PYMYGABAYGURO as the referral code in the field provided to qualify for the raffle promo running until October  10. Teachers will have the chance to be one of 100 winners of P1,000, 10 winners of P10,000, or the sole grand raffle prize winner of P100,000.

     

    Sharp launches “Stay Home, Stay Sharp”; reaches 90M sales for Plasmacluster

    Sharp Philippines Corporation (SPC) recently launched its campaign “Stay Home, Stay Sharp.” It features products that are designed for the new normal setting — and one of its key features is Sharp’s exclusive technology, the Plasmacluster Ion (PCI) Technology. In this time of global health crisis, this is SHARP’s way of keeping our homes free from viruses and bacteria.

    Sharp’s revolutionary technology, the Plasmacluster Ion (PCI) Technology has been proven to be effective against suspended airborne viruses and microbes that contaminate our air, leaving it cleaner and healthier.

    The Plasmacluster Ions, which are the same type of positive and negative ions present in nature, come in contact with the airborne threats in the air, undergoing chemical reactions on their surfaces to form OH radicals.

    Currently, Sharp equips their appliances with Plasmacluster Ion (PCI) Technology to make them suitable for your home’s needs in this new normal. These are the appliances for cleaner and safer air: Refrigerators, Air Conditioner, Air Purifier (with mosquito catcher, with humidifier, with dehumidifier), Ion Generator, and Mite Catcher. The brand is now working to incorporate this technology to their Electric Fan products for the local market.

    As of April 2020, Sharp announced that it has reached the 90 million sales mark of products equipped with the Plasmacluster Ion Technology through its collaborations with different global businesses and industries such as hotels, hospitals, health clinics, restaurants, trains, vehicles, offices, banks, schools, training center, and supermarkets to name a few.

     

     NCIP celebrates 23rd year of IPRA

    The National Commission on Indigenous Peoples (NCIP) is celebrating the 23rd Year of IPRA this month of October with the theme, “Correcting Historical Injustices for Indigenous Peoples’ Rights and Welfare,” with the 133 Indigenous Peoples (IPs) groups in the country, other government agencies, the local government units, international organizations, development partners, and other stakeholders who have been tirelessly rooting and working for the recognition, promotion, protection and fulfillment of the rights and well-being of our indigenous peoples!

    The NCIP is sending a strong statement this year of correcting injustices long suffered by the Indigenous Cultural Communities/Indigenous Peoples (ICCs/IPs) as the agency pushes further for the recognition of 36 rights of the indigenous peoples from the four (4) bundles of rights enshrined in Republic Act No. 8371, otherwise known as “The Indigenous Peoples Rights Act (IPRA) of 1997”, whose protection and fulfilment never gained as much urgency and traction as the past two years under President Rodrigo Duterte and the current NCIP Chairperson, Allen A Capuyan.

    To kick-off the month-long celebration, a Virtual Opening Program is scheduled on October 1. Also to be discussed are the challenges that indigenous peoples in the Philippines continue to face.

    The celebration will end with the National Indigenous Peoples Thanksgiving Day and IP Month Culmination Program on October 29. Component activities will include  launching of three Coffee Table Books on Philippine Indigenous Peoples, “Ulat Katutubo” by the NCIP Chairperson.

     

    Ayala group reaffirms support for Batangas towns affected by Taal eruption

    In an online gathering, Batangas Governor Hermilando Mandanas officially acknowledged the receipt of vehicle donations from the Ayala group, donated through the efforts of AC Motors, the automotive distribution and retail group of AC Industrials. The donation, part of a commitment to assist areas severely affected by the Taal volcano eruption, included 10 Kia 2500 vans channelled through the Provincial Government of Batangas, and are now under the care of the Batangas towns of Taal, Balete, Mataas na Kahoy, Alitagtag, San Nicolas, Talisay, Agoncillo, San Luis, and Lemery.

    The Ayala group also announced that it will provide much-needed support for public school teachers and students who are getting ready for the opening of classes this October.

    The group will distribute health and hygiene packs, support online learning to public schools nationwide, as a unified response to the Department of Education’s Brigada Eskwela and Oplan Balik Eskwela programs.

    In Batangas, 89 DepEd schools all over Batangas will receive learner’s kits for its students, while teachers will receive their “teacher’s kits,” which contains a Globe SIM pack with PhP1,000 allowance for mobile data. Health and hygiene kits called “Ayala EduCare packs,” which contain face masks, rubbing alcohol, a face mask, hand soap, and instructional materials on protecting oneself from COVID-19.

    Said Governor Mandanas: “Ayala has been traditionally consistent in its commitment to corporate concern for the good and welfare of the community, always an active part of helping society specially during time of real need. This social conscience has been innate and part of the DNA of Ayala. And we in Batangas are so proud that Ayala has its roots in our province, and Ayala still shelters Batangas in both in good and difficult times. Ayala—Magiting.”