1,200 farmers to benefit from Pilmico-DAR partnership 

    A farmer from the Amio Family Farm Association, one of the ARBs in Barangay. Amio, Sta. Catalina, Negros Occidential assisted by Pilmico’s engagement with DAR in 2019. (file photo)

    Pilmico Foods Corp., the integrated agribusiness and food company of Aboitiz Equity Ventures, Inc. (AEV), has partnered with the Department of Agrarian Reform (DAR) to provide sustainable livelihood opportunities to 1,200 farmers amid the current health crisis.

    Pilmico signed a memorandum of agreement (MOA) with DAR in a virtual ceremony held last August 13 to provide livelihood and technical support services to agrarian reform beneficiaries (ARBs).

    Dubbed ‘The PaSSOver: ARBOld Move for Deliverance of our Farmers from the COVID-19 Pandemic’, the DAR-funded initiative will enable 1,200 women ARBs to engage in livelihood activities in the agribusiness sector. The beneficiaries will be given starter kits for bakery training, egg layering and poultry or broiler production, hog fattening, and other similar livestock rearing businesses.

    “We are living in unprecedented times… This makes the meaning behind this initiative with DAR much more powerful, and the timing could not be better. We, in Pilmico, are excited to be involved in this project and commit to being your reliable partner in ensuring food security for Filipino families,” said Tristan Aboitiz, president and chief executive officer  of Pilmico Philippines.

    Pilmico will leverage its Diamond Program that covers proper nutrition and feeding of animals, breeding techniques, and livestock healthcare management. The food group will provide technical assistance to ARBs by helping them identify quality suppliers and providing them with training on how to effectively manage their farms.

    Pilmico and DAR’s partnership started in 2017 when the former launched a livelihood distribution project for the ARB organizations (ARBOs). Since then, the partnership has provided 99 livelihood kits and technical trainings for beneficiaries in South Cotabato, Surigao del Norte, Camarines Sur, Capiz, Compostela Valley, Pampanga, Zamboanga del Sur, Bohol, Negros Oriental, Nueva Ecija, and Pangasinan.

    Mekeni pledges food donations to Caritas Manila until yearend

    Mekeni Food Corp. has forged a partnership with Caritas Manila and pledged food donations until yearend through its program Mekeni Bayanihan Packs.

    Mekeni will donate food packs to Caritas Manila every month starting July this year until December. The food packs will be given to Filipino families who are affected by the coronavirus 2019 pandemic; and are unable to make a living and put food on their table.

    “In these trying times, we have to play our part in immediately helping our fellow Filipinos who have been severely affected by the pandemic. We hope that through this program, together with our consumers, we can lessen the Filipinos who suffer from hunger at this difficult time,” said Mekeni president Prudencio Garcia.

    Mekeni is enjoining its consumers to participate in the Mekeni Bayanihan Packs program by allowing them to donate a food pack worth 70 pesos when they order products via Mekeni Home2Home delivery on Facebook or Viber. The food pack comes with assorted Mekeni products such as hotdog and longanisa; and rice.

    All the food packs that Mekeni will be able to gather through the donations made by their customers will be sent to the beneficiary families of Caritas Manila.

    Aside from Mekeni Bayanihan Packs, Mekeni also extended help to medical and non-medical front liners through donating various food products.

    Avon Ph wins online, defying pandemic

    Avon is making the most out of the online selling boom.

    The brand has established leadership in various market categories in the Philippines.

    According to general manager Razvan Diratian, Avon is currently no. 1 in fragrances, make-up, lotions, deodorants and intimate apparel.

    The announcement was made in the company’s recent National Sales Convention, which was held virtually for the very first time in the brand’s 42 years in the country.

    The virtual event recognized 152 sales leaders, franchise dealers and field executives over a virtual stage and amassed 10,300 views in total across the live event and post-event streams. Over 5,400 representatives won world-class Avon products while five lucky winners took home major prizes such as cars and cash given away in interactive brand games and a virtual raffle draw.

    The company attributes its market leadership to its massive sales force, who take full advantage of the earning opportunity in the social media space. Despite the current quarantine, Representatives continue earning from the safety of their homes, making full use of Avon’s digital media tools, training, and innovations such as its first ever Virtual NasCon.

    Grab, Unilever raise the bar of safety,  hygiene  in  food delivery

    Grab and Unilever Philippines are raising the bar of safety and hygiene in the food delivery industry with the virtual launch of Safer Meals Philippines campaign which aims to improve the food delivery industry’s existing safety and hygiene standards – from food preparation, handling, and up to delivery.

    Unilever will be providing GrabFood merchant partners and delivery partners with hygiene kits containing the newly launched Lifebuoy sanitizer and Cif multi-purpose cleaner, for use by the partners in their respective restaurants or stores, whether for quick personal sanitation by staff members and drivers, or deep cleaning protocols within the establishment.

    “Building trust across communities and consumers is a way to move forward from the challenging situation that we’re all facing right now. With our well-loved and effective hygiene and sanitation brands like Lifebuoy and Cif, we hope that families and individuals continue to trust and rely on the safe meal delivery services of Grab Philippines,” said Ed Sunico, Unilever vice president for Communications, Southeast Asia

    The Safer Meals Philippines campaign builds up to Grab’s broader safety and hygiene program – GrabProtect which also aligns with Unilever’s Malasakit for All, launched in March 2020 to support communities, partners, and employees during these times.

    “Keeping our communities safe is core to everything we do at Grab, and we are fortunate to find a partner in Unilever that shares this philosophy and be able to make a difference through our Safer Meals Philippines campaign… We believe that by working with Unilever to raise the bar of safety and hygiene in food delivery,” said  EJ Dela Vega, GrabFood Philippines head.

    Eastern Telecom: Making  business thrive in the new normal

    Eastern Communications recently held an industry webinar E-Huddle that talked about innovations solutions that business owners can adapt to thrive amid the COVID-19 crisis.

    Jojy Azurin, co-founder of several digital-based startups,  talked about crucial points that businesses need to invest in order to keep up with the new normal.

    “Don’t think e-commerce is only for B to C, this is also for B to B, and you can automate your supply chain using e-commerce,” said Azurin. Developing new digital marketing and communications platforms to engage clients directly and respond to their needs can easily be done and businesses can now maximize the available technology and resources to adapt to the quarantine economy.

    Azurin also stressed, “As more meetings and agreements will be handled via phone and e-mail, the risk of phishing attacks and email frauds increases. With this, businesses should consider cyber security as part of your post-pandemic acquisition and restructuring strategy. It is also important to review your security protocols around remote access to ensure multi-level authentication is enabled for all users.”

    Azurin said companies should take advantage of cloud solutions because it is the only way for them to work efficiently remotely and exploring more tools in the cloud will help them absorb more transactions without investing too much on hardware.

    Eastern Communications provides Eastern Cloud, one of its latest ICT solutions offering world-class method of storing and sharing company data and applications securely over the Internet, hence advancing overall business performance.

    E-Huddle is an on-going series of industry webinars organized by Eastern Communications.

    PLDT Global teams up with New Rural Bank of San Leonardo

     PLDT Global Corp. (PGC) and the New Rural Bank of San Leonardo (NRBSL) have partnered to enable overseas Filipino workers (OFWs) shop for financial products and services that are available from NRBSL through the Free Bee mobile app.

    These include time deposits and various loan packages that are specifically designed for farmers, overseas Filipinos, small and medium enterprises, among others.

    Powered by PLDT Global, Free Bee is an award-winning mobile application that enables longer, ad-free calls to key migrant destinations such as the United States of America, Canada, India, and South Korea, at affordable rates. These premium, reliable, and affordable call plans are tailored to suit the needs of Filipinos with families living or working abroad and help them maintain strong family ties.

    Launched in 2017, Free Bee has also partnered with other companies and organizations all over the world to provide services such as Smart, TNT, and Sun load top ups, online bills payment, application for insurance and loan products, and lifestyle guides for Filipinos overseas.

    With over 24 banks in Nueva Ecija, Pampanga, Tarlac, Bulacan, Aurora, and Metro Manila, multi-awarded NRBSL helps Filipino migrants pursue a re-integrative perspective towards entrepreneurship and bring home expertise they acquired in host countries to operate their own local enterprises.


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