Marketing Board 02.25


    Meralco wins top citations at 56th Anvil Awards

    The Manila Electric Company (Meralco) and its corporate social responsibility arm, One Meralco Foundation (OMF), bagged eight Silver awards at the recently concluded 56th Anvil Awards.

    The Anvil Awards, dubbed as “the Oscars” of Philippine public relations, recognizes outstanding external and internal programs, campaigns, and tools that exemplify the highest standards of PR practice in the country. This year, the Gabi ng Parangal of the Anvil Awards was held via livestream due to the pandemic.

    Meralco received a nomination for the Company of the Year award as its flagship program, Meralco Advisory, won for the 6th time since 2013. Meralco Advisory has been one of the company’s long-running communication programs, and has effectively provided its customers technical information presented in a simplified and creative manner which a lay person can easily understand.

    This year, a new category was included to recognize the programs and tools related to COVID-19. Meralco, for its part, received a Silver Anvil for Keeping the Lights On in the Time of Pandemic, a communication management program on keeping its employees safe and well informed of matters related to the COVID-19 pandemic.

    Meralco was also recognized for Meralco Goes Green Internal Communications, a campaign launched in 2019 to empower its employees to do their part in living sustainably through various programs and initiatives.

    The other awards received were for the following programs: Meralco Digital Press Conferences: Keeping Close with Media and Public Despite Social Distancing, Share A Leave/A Day To Give, From Farmer to Fronliners, No school left in the dark-School Electrification Program energizes the farthest schools in the country, and Household Electrification Program.

    The awards that Meralco received are testament to its commitment to provide purpose-driven and impactful initiatives that promote sustainability and social good amid a crisis. 

    Aboitiz medical equipment donation expands

    Tourism Secretary Bernadette Romulo-Puyat (left) looks on as Davao City Mayor Sara Duterte-Carpio receives the RNA Extraction Machine from the Aboitiz Group represented by its chief commercial and stakeholder engagement officer Danel Aboitiz (right)

    The Aboitiz Group, through the Aboitiz Foundation, recently turned over a brand new RNA (Ribonucleic Acid) Extraction machine to the Davao City local government unit (LGU), boosting the city’s overall testing efforts.

    With the donation, Davao City will now have three RNA machines: one in Davao City International Airport and two in the city’s Los Amigos Molecular Laboratory.

    The additional RNA machine is expected to help increase the city’s testing capacity and yield faster testing turnaround time.

    Globe receives Four Golden Arrow recognition on Corporate Governance

    Globe received the coveted Four Golden Arrow Award during the ASEAN Corporate Governance Scorecard recognition ceremony held on February 19.

    The company was recognized by the Institute of Corporate Directors (ICD) for its outstanding domestic performance at the ACGS 2019 Assessment. The ICD is the domestic ranking body for the Philippines.

    Globe was the lone telco to receive the Four Golden Arrow Award, currently the highest award to be given to assessed Philippine companies. The same recognition was given to its sister company, Ayala Land, Inc. The prestigious citation reinforces Globe’s commitment to adopt ethical and best practices across its businesses.

    We are truly elated to receive this recognition… We look forward to sustaining the corporate governance culture in the organization to continue enabling business growth and creating value for all our stakeholders,” said Marisalve Ciocson-Co, Globe’s senior vice president for Law and Compliance, chief compliance officer and assistant corporate secretary.

    The Golden Arrow is awarded to publicly-listed companies (PLCs) and insurance companies that achieved the scores of at least 80 points in the 2019 ACGS Assessment.

    Introduced in 2011, the ACGS recognizes corporate governance achievements of publicly-listed companies in the region, with the first inaugural awarding ceremony held in 2015. Globe has been consistently in the list since then.

    The ACGS is a joint effort of the ASEAN Capital Markets Forum (ACMF) and the Asian Development Bank (ADB) aimed at promoting integration within the region and the ASEAN as an investment asset class.

    Globe recognizes the importance of good governance in realizing its vision, carrying out its mission, and living out its values to create and sustain increased value for all stakeholders.

    Pacific Cross helps MSMEs

    Pacific Cross Philippines (PCPH) has been providing coverage for COVID-19 since March 2020, superseding their standard exclusion on pandemics for their medical plans.

    As of January 2021, Pacific Cross has assisted over 400 clients affected by COVID-19 and has paid over P57 million in medical claims.

    PCPH makes this possible for micro, small, and medium-sized businesses with their BC Flexi Access Plans. On top of in-patient and out-patient benefits, the plans also provide emergency benefits, worldwide emergency assistance services, and levels of coverage for pre-existing conditions, including congenital conditions (depending on the plan). BC Flexi Access also provides convenience in seeking medical treatment with its no cash-outlay availment for covered benefits using Pacific Cross’s accredited network. These plans cover COVID-19 as with their other medical insurance plans.

    SM Pulilan’s Picnic Bonfire

    Dining in the great outdoors at SM Pulilan’s Picnic Bonfire in the mall’s Bike Trail area is a different kind of experience. Taking inspiration from ‘glamping’ the attraction is an Instagrammable spot equipped with picnic and bonfire pits as well as themed huts and tents. It also has comfortable throw pillows and wooden chairs and tables for mall patrons to enjoy and create lasting bonding moments with a view of the nature and night sky.


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