MARKETING BOARD

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    First mobile hybrid container solution in PH

    MECOTEC GmbH, a German cooling technology provider,  announced an exclusive distributor partnership with local company Deutsche Motorgeräte Inc (DMI) to provide specialized mobile, hybrid containers customized for the Philippine market.

    The MCF8 is a mobile, hybrid container that allows for the proper freezing, transport, storage, and distribution of COVID-19 vaccines to ensure its extensive administration to communities across the Philippines.

    “Vaccine manufacturers, governments, hospitals, and local communities are facing significant challenges in transporting, storing, and distribution of the COVID-19 vaccine options due to the requirement of maintaining a constant temperature from -20℃ down to -80℃ in order to retain their effectiveness. Currently, very few options are available to handle the distribution requirements of these vaccines,” said Enrico Klauer, chief executive officer of MECOTEC.

    MCF8 is equipped with the following beneficial features: active deep cooling technology to freeze contents from a low of -20℃ down to an ultra low -80℃ to meet the handling requirements of the various vaccine options;  ISO container sizes of 20- or 40-feet that meet current transport standards for truck, railway, ship, and air; storage of up to 1,000,000 vaccination doses in one 40-foot container and up to 500,000 doses in one 20-foot container; dual use as a distribution center where vaccines can be taken out in small or large amounts; access/preparation chamber within the containers with -20℃ temperature designed for more comfort during distribution; two cooling units with two backup diesel generator; allows for cooling and redundancies without the need for dry ice or thermal shippers; GPS based tracking and data exchange and;  access control security from source to destination.

    The MCF8 will be available starting this quarter.

    Mondelez Philippines, Robinsons Supermarket conclude in-store campaign

    With all that happened in the past year, one thing that most people have learned is how to be mindful of their actions. Like how to be mindful of your safety when venturing outside the house.

    As a snacks Company, Mondelez Philippines considers Snacking Mindfully important. The Company advocates for eating with intention and attention. Knowing why you want to snack, choosing the right snack, and savoring the moment to avoid overeating.

    Held from September 15 – Dec 31, 2020, the “Snack Mindfully” campaign was launched by Mondelez Philippines and Robinsons Supermarket Corporation through Easymart, The Marketplace, and Robinsons Supermarket stores. The campaign encouraged consumers to snack mindfully by purchasing portion-controlled snack products of Mondelez Philippines.

    Portion-controlled products are those which contain only 200 calories or below. By providing these portioned packs, consumers can balance their nutrition and indulgence needs more easily. Mondelez Philippines snack products included in the promo were Oreo 3-piece packs, Cheez Whiz, Cadbury Lickables, Tiger Crackers, and Cadbury Shots.

    For every purchase of these participating packs, consumers were also able to contribute P5.00 to partner organization Rise Against Hunger, an international hunger relief organization that distributes food and life-changing aid to the world’s most vulnerable.

    Contributions raised were used to purchase 2,000 snack packs shared with families Rise Against Hunger’s adopted communities in Taguig last Christmas.

    “Since the beginning of the pandemic last March 2020, we have been working hard with Mondelez Philippines to reach out to communities in danger of facing hunger,” shares Jomar Fleras, Executive Director of Rise Against Hunger… Throughout this year we have been able to benefit over 67,000 families, through 2,445 cases of Mondelez Philippines’ donated products.”

    To start snacking mindfully today, visit https://www.snackmindful.com/.

    Ipsos appointment

    Global research company Ipsos announced the appointment of Vicky Abad as country manager for Ipsos in the Philippines.

    Abad, who replaces Marie Lee who retired in December 2020,  brings with her more than 30 years of experience in the market research industry to lead Ipsos in transformational growth initiatives aimed at strengthening the company’s market position in the Philippines.

    Before joining Ipsos, Abad was the chief client officer of Kantar Insights Philippines.  She has 12 years of client experience working with companies like San Miguel Food Group and Splash Manufacturing Corp.

    JAAF, BPCI share new year blessings

    Frontliners and disaster-hit residents in Quezon City received various forms of assistance from the J. Amado Araneta Foundation (JAAF), the social responsibility arm of Araneta City, and the Binibining Pilipinas Charities Inc. (BPCI) on January 7.

    Medical frontliners of the city were given personal protective equipment (PPE) suits and shoes in a turnover ceremony held at the city hall. The suits were made by women from Barangays Greater Lagro and Sto. Cristo who were trained on sewing techniques and pattern making under the Bayang Hinabi Project to start their own livelihood.

    To complement the PPE suits, BPCI and partner World Balance provided shoes for the target beneficiaries.

    Also provided assistance were residents of Purok 2 in Barangay Culiat who were affected by a fire incident last December 29.

    TVI projects in Cebu in full swing

    Residents of Toledo City and the rest of Cebu province’s third district can look forward to a better year as projects launched by AboitizPower subsidiary Therma Visayas Inc. (TVI) during the last quarter of 2020 go into full swing.

    TVI, in partnership with the Aboitiz Foundation, rolled out in November the Gulayan sa Barangay project in Barangay Bato, Toledo City, an initiative that aims to enhance t

    TVI will provide upgraded equipment and seeds to help maximize the association’s production of pinakbet crops, comprising various vegetable ingredients in the dish such as eggplant, ampalayapatola, and squash.

    The project also creates opportunities for entrepreneurship in the future along with other enterprise development projects TVI has planned for 2021 onward.

    TVI also recently turned over various welding tools, equipment, and materials to the Cebu Technological University – Pinamungajan Campus in midwest Cebu.

    Cardinal Santos Medical Center partners with ASC Global Recruitment

    Cardinal Santos Medical Center (CSMC) opened the year with a milestone with its contract signing with ASC Global Recruitment (ASCGR), an agency engaged in the recruitment of skilled Filipino workers for placement overseas.

    The partnership between the two organizations will create an opportunity for Filipino nurses to jumpstart their global careers through Cardinal Santos Medical Center, one of the country’s leading private tertiary hospital.

    For the hospital, the partnership is one way of fulfilling its vision to develop globally competitive nursing professionals whose career journey begin with Cardinal Santos Medical Center.

    “Recognizing the aspiration of Filipino nurses to work overseas, we are collaborating with ASC Global Recruitment to link nurses to UK employers through safe, secure and quality placements,” said CSMC president and chief executive officer Raul Pagdanganan.

    SAM: Cryptocurrency, digital economy riding robust tide

    The global economy is poised to bolster an economic head start as the global coronavirus disease 2019 (COVID-19) pandemic has accelerated the adoption of fintech solutions across a wide swath of industries, with cryptocurrencies and digital economy riding a robust tide.

    Smart Asset Managers (SAM) founding chairman Rommel Santos paints a rosy outlook for e-commerce, with the coronavirus nudging a vibrant future for cashless transactions.

    “The potential of the digital technologies right now is actually 10 years ahead of the conventional technology that has long been in place. So, I think, people need to look at the digital side of everything,” Santos said.

    The SAM Digital E-wallet is a subscription-based platform sharing and providing economic opportunity and has recently expanded its operations to the Philippines. SAM Digital Technologies is the parent entity of SAM and it is registered as digital currency exc

    Santos, a Philippine-born New Zealander based in Australia said he “wants to widen the company base in the country to help his fellowmen,” as he sees how financial technology or fintech is slowly becoming more inclusive in recent years.

    Santos said he has a vibrant outlook for e-commerce in the Philippines, specifically for online businesses, which is expected to grow approximately five times from US$1.1 billion in 2015 to US$4.6 billion by 2025. Subscribers from Malaysia, Indonesia, Japan and other southeast Asian countries along with those in Europe and Saudi Arabia, have active participation in SAM.