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    Camella’s Crisciente rises in Urdaneta, Pangasinan

    Rising to the needs of Filipino families, Camella—the country’s top house and lot developer—opens its newest and one of its healthiest communities in Urdaneta. This is the brand’s latest addition to its successful projects in the area, namely: Camella Urdaneta and Camella Wedgewood.

    True to its name, Crisciente (from the Spanish word criciente, which means rising), the community rises to the challenge of the current times. This new development offers safer, smarter, and more secure home technologies to help you live a worry-free lifestyle.

    The first in this community’s roster of premium offerings is its newly-released SmartHomes series. This mobile-controlled system allows you to automate your light switches, secure and monitor your home wherever you are, and even brew coffee while still in bed.

    Camella Crisciente has environmentally-friendly Eco-Bins, built-in waste receptacles fitted in house fences for easy and sanitary segregation and disposal.

    Moreover, Camella’s deluxe offerings is its augmented security features. Crisciente is equipped with radio-frequency identification (RFID) gates and electric fences. This is on top of the CCTV cameras and round-the-clock roving security guards deployed in the community.

    Camella is known for its communities in strategic locations that bring together the city’s convenience and natural backdrops. The brand carries this trademark in Crisciente, where homeowners can enjoy luxurious amenities and a serene background crafted by nature.

    All these offerings are on top of Camella’s generously spaced home selections. Available in Crisciente is the Grande Series model houses Freya and Greta, as well as Cara with carport and Dani with carport.

    Camella Crisciente is located along MacArthur Highway, Brgy. Anonas, Urdaneta. To know more about this project, visit www.camella.com.ph. 

    Telecoms is key to digital life 

    Globe, a leading telco company, part of the Ayala Group, has renewed its commitment to digitalization of businesses.

    Globe Telecom president Ernest Cu, in a statement, said 700 new cell sites were built and 8,036 were upgraded as of October 2020 with 600 more cell sites finished by the end of the year.

    As proof of Globe Telecom’s aggressive expansion, the latest Mobile Network Experience Report by independent mobile analytics firm Opensignal said that telecom subscribers in the Philippines saw significant improvements from the fourth quarter of 2018 and third quarter of 2020.

    Globe Telecom’s mobile data average download speeds reportedly improved by 80.9% from 4.7 Mbps to 8.5 Mbps. 2. Mobile 4G availability rose by 19.5 percentage points from 63.7% to 83.3%, recording improvements for at least 10 consecutive quarters, according to the report.

    The findings concluded that both Globe and Smart have made excellent progress since fourth quarter of 2018 in Mindanao, National Capital Region, North and Central Luzon, South Luzon and Visayas in terms of video experience, download speed experience, latency experience, and 4G availability already at 80% nearing global average of 86.3%.

     Digitalization is the only recourse for the country to resolve the crisis brought about by the coronavirus pandemic, according to Ayala Corp. Chairman and CEO Jaime Augusto Zobel de Ayala.

     “We realized that there were tremendous number of products and services that will have to ride obviously on a digital infrastructure,” Zobel de Ayala said during the recent online Pilipinas Conference organized by Stratbase Albert del Rosario Institute.

    Zobel de Ayala said there is absolutely no choice but to go digital if we aspire for a sustainable economic recovery.

    San Miguel ready-to-eat line opens business opportunities

    Great Food Solutions (GFS), the foodservice arm of San Miguel Foods, recently launched a ready-to-eat (RTE) line aimed at helping food business owners and budding entrepreneurs gain more convenience and efficiency in running their business.

    The new RTE line under the Cook Express and Chef’s Selection brands offer fully cooked dishes that can easily be customized to suit the customers’ tastes.

    The Cook Express RTE line currently consists of 11 viands: Beef Tapa, Bistek, Dinuguan, Kare-Kare, Lechon Paksiw, Chicken Karaage, Chili Con Carne, Callos, Chicken Pastel, Korean Beef Stew, and Chicken Hardinera. Meanwhile, Chef’s Selection, which is the company’s premium ready-to-cook brand, expanded its category with its very first RTE product—the Fresh Corned Beef. Other existing products under the brand include Angus Burger, Chorizo Hamonado Patty, and Chicken Tocino.

    All RTE viands are slow cooked, made with 100 percent real meat from Magnolia poultry and Monterey Meats, and use Individually Quick Freeze (IQF) technology for sealed-in freshness and 100 percent food safety assurance.

    Owners of quick service restaurants, cafeterias, neighborhood cafes or even home-based food businesses who are looking to add more items to their menu now have a ready-made baseline that they can further customize with other ingredients to enhance and personalize.

    GFS’ RTE line was also designed for modern working-class individuals and families who are constantly looking for more ways to save time in their daily routines.The Cook Express and Chef’s Selection RTE line come in 500-gram microwaveable tubs or one-kilogram packs.

    Toyota’s P10M blowout

    Toyota Motor Philippines raffled-off P10 million to 100 lucky winners in their Christmas Promo.

    Customers who made reservations on participating models from December 4 to 13, were given a chance to win P100,000 cash rebate which can be used to purchase their reserved vehicle on top of other existing promo offers.

    With 10 winners each for 10 days, TMP gave a total of P10 million in rebates to 100 lucky Toyota customers. The raffle was concluded this week with regular announcement of winners on TMP’s official Facebook page.

    Aside from these lucky winners, TMP also extended the Live Life on the Safe Side deals which include huge savings on Vios, Wigo, Innova, Hiace Commuter,  Corolla Altis, Avanza, Rush, current gen Hiace, and Yaris as well as  free Periodic Maintenance Service and Balloon Payment Plus.

    Bike for Good

    Baker John, Universal Robina Corp.’s (URC) brand of bread, recently teamed up with GMA Kapuso Foundation for the “Bike for Good” project. Through this partnership, 30 beneficiaries will receive bikes and bread products from Baker John.

    Ellison Lee, URC Flour and Bread Division managing director, said the Bike for Good project provides each of the 30 beneficiaries with a bicycle and a negosyo starter package consisting of Baker John products.

    In choosing the beneficiaries, the project prioritizes those who lost their livelihood due to the COVID-19 pandemic, as well as residents of Metro Manila and Rizal who have lost their source of income due to the typhoons Rolly and/or Ulysses.

    Apart from this, GMA Kapuso Foundation chose beneficiaries who are physically able, have the can do spirit, and willing to use the bicycle to sell Baker John’s bread in their community as a source of alternative livelihood for their family.

    Location is key

    Big box supermarket retailer S&R Membership Shopping (S&R) has  discovered how location makes a difference in any business’s operational success during this pandemic.

    With three of its branches located in Ayala Land Inc.’s (ALI) master-planned estates in Bonifacio Global City, Nuvali, and Circuit Makati, S&R was able to capture key markets that saw value in their product offers and security in their spacious aisles in an era of face masks, face shields, and social distancing. Being at the center of integrated mixed-use developments also meant serving not only families living in the residential units or lots, but also office workers and other visitors who frequent ALI’s estate developments.

    As Colliers shared in their most recent report, supermarket retailers like S&R will receive the bulk of the public’s spending capacity as individuals and families focus on buying medicines, groceries, and food and beverage over other items or luxuries. With this expected economic pattern prevailing until next year, S&R can expect constant product demand and foot traffic from their stores’ strategic placements.

    Ayala Land Estates assistant vice president Cris Zuluaga notes how S&R’s presence in ALI estates enhances the livability and convenience for their buyers. Having a big box store affords residents, visitors, and workers in the area a reliable stop for all their groceries and home essentials and thus increases the value of being located in an ALI property.