Jollibee opens in Rome, its 4th in EU

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    Jollibee Foods Corp. has opened its first Jollibee branch in Rome, Italy in Via Ottaviano, which is only a stone’s throw away from St. Peter’s Square, Vatican City.

    This marks the fourth Jollibee branch in Europe.

    “Jollibee’s entry into Rome, known for its stunning architecture and being a top cultural capital of the world, gives the brand an opportunity to cater to thousands of Filipinos living in the city and introduce its menu to the local Italian community,” the company said in a statement.

    Over 4,000 pieces of Chickenjoy were served on its first day alone, with Yumburger and Jolly Spaghetti “also selling in thousands,” Jollibee said.

    “Like its other openings around the world, Jollibee’s opening in Rome drew long lines of eager customers while following physical distancing safety measures,” the company added.

    “Opening our first Jollibee store in the historical city of Rome, especially in a location that is just an 8-minute walk from the Vatican City, is a milestone for us in the Jollibee family,” said Ernesto Tanmantiong, Jollibee group chief executive officer.

    Since opening in Milan, the company has noted a huge demand for Jollibee in Italy and succeeding openings in the United Kingdom show the appeal of Jollibee in other parts of Europe as well, Tanmantiong said.

    Dennis Flores, Jollibee president for Europe, Middle East and Asia, described Europe’s reception to Jollibee as heartwarming. ”The reception we got in Milan, which was our first Jollibee in Europe, then Earl’s Court in London, last month in Liverpool, and now in Rome has been amazing.

    “Even the locals who have never heard about Jollibee are trying it and are coming back for more. We are a step closer to making Jollibee as well-loved in other countries as it is back here,” he added.