Isuzu expands in Mindanao


    Isuzu Philippines Corp. (IPC) aims to capture a double-digit market share in the Mindanao commercial vehicle market as it continues to expand its footprint in the region.

    Walter Alvarez, president of Image Motors Davao del Norte said at the launch of Isuzu Tagum over the weekend the dealership has received “surprising” number of reservations for the newly-launched D-Max, particularly for the LS-E or high-end variant.

    IPC president Hajime Koso said the company saw the opportunity to grow the Isuzu brand in the region and serve a rapidly growing customer base.

    Isuzu Tagum is located in Barangay Canocotan, along the road that connects to the three major road network systems that links the city to other major destinations in the region and to the rest of Mindanao.

    The Isuzu Tagum dealership covers 5,000 square meters that features the latest Isuzu Outlet Standard showroom design and has a large service shop that can cater to 9 light commercial vehicles and four trucks all at the same time.

    Isuzu Tagum now joins IPC’s network of 46 dealerships.