Philippine pioneer for sustainable beauty PILI ANI is ready to go global following its debut at the Home Shopping Network USA (HSN) in February.
Apart from the opportunity to generate more sales, being available on HSN also marks a new milestone toward creating global presence, said Mary Jane Ong, PILI ANI co-founder.
HSN is the biggest home TV shopping network in the US alongside its parent company, QVC.
As an industry leader with a strong following, HSN is a great venue for an indie brand like PILI ANI, said Ong.
PILI ANI was built to help farmers in Bicol who produce two very special oils sustainably sourced from the Pili tree: pili and elemi oils which in turn produce Philippine-made artisanal holistic brand that combines both traditional and sustainable techniques.
Elemi oils extracted from the Pili tree have been used by luxury beauty giants for their lifting creams.