GMA Network eyes 1M sales of DTT product

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    GMA Network Inc. is targeting to sell one million units of its latest mobile digital terrestrial television (DTT) product this year.

    GMA yesterday unveiled GMA Now, a plug-and-play dongle that allows users to watch TV on the go for free and enjoy exclusive interactive features.

    Dennis Augusto Caharian, GMA New Media Inc. president and chief operating officer, said the company is optimistic to hit 500,000 to one million unit sales on the first year of operation, despite the pandemic.

    “In the first year, given the certain conditions we’re within 500,000 to a million range hopefully. It depends on a lot of things… but we are confident that given the amount of smartphone out there, the propagation of this particular product would be encouraged,” he said at a virtual press briefing.

    GMA Now is available in portions of Metro Manila, Rizal, Bulacan, Pampanga, Cavite, Laguna, Baguio City, Pangasinan, Batangas, Metro Cebu, Metro Davao and Cagayan de Oro.

    The company is keen to expand the service in rural areas and eventually nationwide.

    The investment for the expansion would come from the P20 billion capital expenditure earmarked in the next three years.

    “We are very proud of this opportunity given to us by GMA to evolve the business further and use technology as a way to navigate ever-changing viewing preferences. With GMA Now, viewers can watch their favorite programs, and more importantly, engage more fully with the shows. It is a new experience that we are happy to have helped create,” Caharian said.